The web has become a place where people search not just for entertainment but goods and services that have real value in the offline world. This is why real estate website development should now be regarded as encouraging prospective clients to make their purchasing decisions.
A website development company will make the website attractive, innovative and unique. This attracts more customers and business to the real estate firms.
Why Invest in Creating a Real Estate Website?
It is challenging to win people’s attention. For some real estate professionals, it is a convincing enough argument against establishing and supporting a website.
But even though there are many destinations for current and prospective clients to go on the web, it does not mean that you have to be present on all those platforms trying to make them notice you and thus get lost in the digital space. Own real estate website is, in turn, a place where you are not competing for attention with anyone.
Unlike social networking websites, your own site is much more likely to contain no such distractor as your competitors’ banner ads. So, when there is a platform you can use exclusively for your benefit, the good idea is to perceive it as your personal marketing engine.
Features of a Real Estate Website
Besides, there is a list of basic real estate site features that make up its backbone. Specific Features of a Successful Real Estate Website are necessary to bring more business to the firm.
1. Multiple listing services access
An excellent real estate agent website should connect users to MLS data. As local databases of properties for sale, MLSs allow sellers and property owners to have their property visible and accessible to multiple agents. MLS integration connects an agent’s website directly to the local MLS database.
The drawback of this kind of integration is that the access is not exclusive, although the whole process is managed and configured simply and conveniently. The Internet Data Exchange (IDX) makes it possible to pull listing data from MLSs and integrate it into your website.
2. Live search
Real estate property and rental searches have to give relevant results. For that to happen, you have to provide users with a comprehensive set of search filters: listing type, price, home type, number of bedrooms, amenities, facilities, year of construction and more.
A unique tool will allow mapping out exact search boundaries to capture the neighbourhood in which a user wants to find a property.
3. An adequate set of images for each real estate asset
A site's success is measured by how many deals are closed with its help. But first, future buyers or tenants have to get interested. Professionally-looking property images stir up this interest.
Relevant and high-resolution images speak for themselves, so it is a good idea to set strict requirements for photos' size, format, and resolution on your platform.
4. Video or virtual excursions
A tour inside a chosen home tells even more about a real estate asset than the most detailed and quality set of images. Any video excursion is a great alternative but Augmented and Virtual Reality technologies, in their turn, can provide users with general but at the same time comprehensive information about the exterior and interior modelling.
A buyer must communicate their requirements clearly to find a perfect place, while sellers and real estate agents must adequately respond to these interrogations. Thus an inbuilt messaging tool should be convenient for all. It can be either a live chat, the fastest way to get some feedback, or a plain text, voice and video messaging system for contacting property owners or realtors.
6. Detailed listing
Prospective tenants or buyers are eager to know more about the properties returned in search results. Thus, you have to ensure that there are such possibilities for displaying these details on your website. For example, breaking down and colour-coding neighbourhoods in the city and saying if they are wrong, terrible, neutral, good or great gives a clearer idea of where the property is located.
This feature makes it possible to show the results of collecting tons of information: demographics, crime rate, real estate medium price and more, while 15 years ago, only realtors had access to this information.
Connecting a calendar tool to your real estate platform, you will let users check real estate agents' availability and allow booking meetings to look over the property. In such a manner, property owners, realtors, and customers can access the calendar and view and edit details of events unless they are blocked from doing that.
Besides, you can enable the synchronisation of user profiles with external sources like Google Calendar or Apple Calendar for added convenience.
This feature offers a financial tool for calculating house affordability by considering annual household income, salary and other incomes, mortgage loan term, interest rate and more. Also, it is excellent when the difference between the cost of buying and renting a real estate asset is readily illustrated.
9. Brand awareness
Every real estate agent is a brand communicating a particular message to his or her target clientele. A website is thus not just a good-looking brochure or a profile page. Your website should be a reliable means for supporting that message with a quality, consistent design.
Brand awareness eventually means that local home buyers and sellers know who you are. It is improved by carrying out brand awareness activities like:
1. Making wise brand-related ad expenditures
2. Offering appropriate information that intrigues the attention
3. Connecting with audience members and cooperating with opinion leaders
10. Always up-to-date information
On your real estate website, users must naturally be provided with information on what property is being sold in the area and what is currently available. It is a real estate website that offers excellent local content and a decent search experience. It is bound to generate a lot of traffic.
designs the website in such a way that they can automatically update the website. The instant updates keep visitors or customers tuned to the latest projects.
Techasoft is one of the leading IT companies headquartered in Bengaluru, India. This is a leading company in Mobile Application Development, Website Design & Development, and Digital Marketing. Techasoft strives to bridge the gap between the learned and the unlearned through skill-based education.
Techasoft Foundation takes cognisance of the disparity between education and employability. They are experts in front-end development and various other advanced software.
If essential features are a backbone that supports a robust and search-engine-friendly website that is easy to find on the web and use, advanced features of a real estate web platform give extra options for the user experience improvement.