OUR UX DESIGN
PROCESS
Product Definition
The Initial Brainstorming meetings are done to understand how to execute the project at the best level with stakeholders. It involves doing standoff meetings and early sketches.
Plan is outlined to show product purpose and who is involved in designing and developing a product.
Market research and Requirement Analysis
Current solutions are assessed based on their success and failures.Potential customers are interviewed to gather data about their product preferences.
Analysis is done to measure Strengths, Weaknesses, opportunities and Threats to measure factors for assessing products position in the competitive market.
Potential customers are segregated based on background, financial, products, marketing, facilities, corporate and marketing strategy.
Surveys are conducted to gather information for potential users, customers, competitors, identify customer needs/concerns and providing solutions to properly address the market.
Analysis
Understanding potential product by understanding customer needs by using user-centric modelling.
This done my creating user Person as using research and interviews.Scenarios are created using ‘a day in the life’ of the Persona and includes how your website or app fits into their lives by mapping out touch points and reactions to the product.
Experience Mapping is detailing user’s experience across various situations and use cases.Business and user requirements are detailed and prioritized to have the highest impact with lowest efforts in shortest amount of time
Design
Initial Sketches are made from brainstormed rough drawings with pencil and paper or digital tools to identify the and needs and motivation of the end user.
Lo-Fidelity Prototyping are made from wire frames ,colored post-its paper for refinement.This is where we combine,refine and expand ideas to create multiple drafts and get end user/client feedback.
High Fidelity Prototyping models of the final product with increased detail-level and functionality are created , tested and refined.
Design Specifications are generated through design walk-through,copy and imagery created, this document lays out task and user-flow diagrams,design guidelines and style guides.
Implementation
After design specifications are met product is assembled by combining Art assets, content and code to product.The product is ready for deployment.
Live Product
Once the product is live documents are generated as to the performance.Analytics Report is generated using qualitative analysis odf the existing product.
Bug Report is collected from users and customers to check development issues Support ticket is collected from website visitors ,users ,customers and others.
Measure and Iterate
The Monitoring and user driven data and feedback as well as internal testing leads to data driven measures to ensure the livelihood of the product.
Improvement and refinement of the product is done through iterations and new design projects,thus helps in future versions and improvements.
