Successful brand building process outshines rivals and competition in the online world and plays a very important role to create your customer’s loyalty in you. For that, you will need to establish a strong connect with your target audience in order to make your business successful. I'm layman terms, Brand building is an ongoing process that defines your company’s vision as well as position in the market. A successful brand building process boosts up your sales and advocates your business products or services. Right from developing your brand to creating important brand elements such as logo and slogan, brand building process indicates your company’s true spirit in front of the world. We are sure you would be wondering how exactly you can start with it so here are 10 simple steps for a successful brand building in 2021.
10 SIMPLE STEPS ON HOW TO BUILD A BRAND 2021
1. Analyse The Competition In Market
This is the first and foremost thing you should do while you're building your own brand. A closer look at the communication strategy that your competitors are using will not only help you find your way of communication but you can also learn ample of things from their mistakes and not make those in yours.
2. Establish Your Own Style
Who would not recognize the Parle-G's biscuit packing or the blue thumbs up? Whether you like those big brands' communication strategies or not, you will surely recognize them in the blink of an eye, and that is what matters. So choose a unifying element which includes color, font, character or any specific communication language for your brand. Also, do something through which your potential customers will identify your brand and remember you for years to come.
3. Avoid Being Desperately Original
There is a reason why brand strategists and marketers say that most of the good things in the world have already been created. Basically, avoid being desperately original as it could land your brand unwanted. Feel free to use some proven and already existing campaigns and ideas as there's no harm in it. The important part in doing so is that you have to move the discussion forward, add some value, bring alterations not just copy.
4. Add Humor To Your Work
Humor can spice up every marketing communication ever so don't forget to add it in your work. However, just as with all the spices, you will have to be very cautious with its use as communication must always go along with the type of your business offerings. It should also be appropriate for your target audience and no one should feel offensive so take care of these little things and you're good to go.
5. Understand Your Customers
A very common mistake that many marketers make is they try to sell a joke so hard that they totally take it apart and present it in a way which makes the target audience feel stupid. Beware of this act as your fans will always want to figure out the point by themselves. Remember that they are not interested in an oversimplified explanation from your end. Moreover, they would not want to be sold all the time so first, you try to entertain them and then casually and gradually offer them your product.
6. Keep Your Social Media Active
Someone told you that online account and social media marketing is the way to go for your business so next to Facebook and Instagram account you also set up your Youtube, Twitter and Snapchat accounts too. Well that is good but you do not know why you have all these accounts and what to do with them. So here is a straightforward advice that do not set up those accounts unless and until you know how to use Or you're willing to keep it all active. First thing you should do is figure out who your target audience is, which all platforms will you find them and accordingly be active on that platform. Concentrate just on those channels as it would make sense and use them to the fullest. Your energy needs to be used in good direction which reaps you fruits so be active on selective platforms and avoid being dormant on any social media platform.
7. Post Regularly And Steadily
Regular communication is vital as it not only keeps your page and fans active and engaged but also enhances your engagement rate. In case your content is compelling enough, you can get your posts shared with a broader audience and reach out more number of customers. The time of decreasing organic reach and boosting posts is a very important part of every social media strategy so keep that in mind and post regularly as consistency is the key.
8. Pamper Your Fans With Great Customer Support
Quality customer care is a decisive factor in today's time in picking a company's service, product or a brand. So communicate as much as you can with your fans, like their comments and posts, make sure to answer their questions and use messenger or Instagram Direct messages feature for communicating with them. Learn the basics of crisis communication which includes that you shouldn't hide or delete negative comments. Answer the questions with patience and when it comes to haters, don't be afraid of being decently assertive.
9. Be Honest With Your Fans
No one is perfect, including us, so if you make any mistake, just acknowledge it. Your customers will in fact appreciate it and you will earn plus point for being straight with them. Be as much honest as you can with your fans and they'll reward you with their customer loyalty and brand trust.
10. Build A Community
Establish a relationship with your fans and show them that they are not just an avatar on the screen to you, and you can recruit them as your advocates and ambassadors. One of the best ways to do that is by creating a group on social media for your fans. Currently, Facebook even supports creating such communities. It has launched the Community Leadership Circles in order to support such communities all across the globe. Building communities are great way to connect with your audience and making them trust in you and your business offerings.
We hope that this article was helpful to you and you enjoyed it reading as much as we enjoyed it writing. Businesses Branding is an ongoing process and the above mentioned steps will definitely make you stand apart from your competitors in the market. In case you need any help with businesses branding process, feel free to get in touch with our brand strategists, marketers and experts in the field.