‘Brochures’ What does this word brings to your mind? A paper having numerous folds trying to sell you a car, or getting you into a newly opened gym, or letting you know about the special discounts available at that cafe near you, or giving you information about a University? A brochure is that and much more. An Effective Brochure Design is a promotional weapon which if wielded properly can bear great fruits in form of increasing sales and profits.
Brochure is a printed document which is used for promoting an organization/company, the products or services provided by any company or organization, etc. In today’s digital world, where marketing activities have become digital, brochures are solid. And if they are engaging enough, they will be retained too! It’s like a keepsake of your business that will be with your customer. The brochures are the representation of your business, introducing yourselves, or your products/services to new customers, improving your visibility. Thus, Brochures are an age old method of marketing. They are tangible, visible, can be touched and felt, held and retained, and of course folded. They can be a leaflet, a pamphlet or even a template.
It shouldn’t come as a surprise that despite of digital marketing, no business should miss out on the brochure. In that sense, what you need is a Brochure Design Company which will be working with you to design that perfect brochure for you, or you can design one yourself. The choice lies with you. But, first you need to understand what goes into designing a Perfect brochure. We have brought for you exactly those considerations.
10 Things to Consider for Effective Brochure Design
Know your brand: A brochure represents your company / organization / brand. Your brochure should reflect the personality of your brand. The design, the colour combination, the font applied, each and everything should have the personality of your brand.
Know your customer: While a brochure is to give information about your brand, ultimately it is targeting your customers. Know who is going to be your target customers, and design the brochure for them. Make use of colour psychology to get to them. You don’t just want to fill the brochure with information about yourself, you need to let on to the customers how your brand is beneficial for them.
Know your budget: Let’s not beat around the bush. Capital is the main thing. Know what your budget is, and how much you can spend on a single brochure. Choose your resource materials, printing materials, designs accordingly.
Know your resource materials: The resource materials you are using are important as it will affect the overall look. The paper you select, the texture of the paper, the type of ink you chose, the print you choose, even the scent of the paper or ink, etc. You need to select the materials which will complement each other and make for your customers a complete experience.
Flow with the folds: A brochure can be folded in many ways including half-fold, tri-fold, z-fold, roll fold, gate fold, double gate fold, double parallel fold, etc. You need to choose one which suites the purpose of the brochure. Also the flow of your copy depends upon the folds. The flow should not be disrupted with the folds, instead it should complement it.
Utilize geometry: Your brochure doesn’t need to be rectangular only! Your brochure can be circular, or triangular, with some very unique cuts and folds. This will surely make your brochure more interesting. Also not only for the exterior, include geometry within the brochure too. Inserting in designs of simple shapes in the brochure gives it a nice cutting edge.
The text and Texture: As I said, the most important aspect of a brochure is that it is solid unlike digital marketing products. You customer can hold it and feel it. Do play up their senses with some added texture. The paper you choose can have some texture to it, and so can the print. The printing textures include, foil, gloss, matte, etc.
The message: Content or literature is the most important aspect of any advertising. A brochure is no exception. First and foremost define what your message is going to be, then come up with a write up. Keep it simple, short and clean. Don’t go overboard with words. Review it again. Keep the number of fonts you use limited. Review it again.
Glaring Call-to-action: You want the customers to do something upon reading your brochure. For example, if you are a newly opened gym, you might design a brochure with a purpose of getting the people in neighbourhood to become a member. ‘Become our member now’ would be your ‘Call-to-action’ (CTA). Always put your CTA more than once within your brochure. Tell customers what your want them to act upon and design so as to get them to act immediately.
Let them know how to respond: Don’t forget to add in your contact details so that customers know how to respond to you.
These were our know-how to keep in mind before you get to effectively designing that brochure. You need to consider all of the above and much more and come up with a design which is a win-win. Of course, you know better!