Getting backlinks is an important part of an effective SEO strategy. Links convey to search engines that a site is recognized as a trusted one and it will improve the search engine ranking of the website. Based on the type of link, backlinks have different levels of influence on search engine rankings and results. In this blog, we are going to know about the importance of backlinks and their types.
What Is Backlink
Backlinks are also called incoming links and they are created when one website links to another website. For example, if cycle manufacture (website A) links to a blog post comparing the best cycling helmets (website B), the cycling helmet website receives a backlink from the cycle manufacturer website.
Importance Of Backlinks
SEO efforts involve different tasks and moving parts, each of which is equally essential to the success of your website. Generating backlinks is essential as it builds your website’s domain and page authorities. It also improves your ranking in the SERPs listings and you can track where your traffic comes from and how those users interact on your site. This can help you to create an effective SEO strategy.
Types of backlinks - The 14 types of essential backlinks for a website are:
Editorial Backlinks: In general, Editorial backlinks are created when your content is cited as the source of particular information. Editorial mentions that refer to your site and add a link placed within relevant content that makes for the ideal backlink. To attract editorial backlinks, create content that refers to your status as a thought leader, such that your site earns acclaim as the go-to source for interview insights. An editorial backlink should have
- Adding your website or content in a link roundup
- Citing your website as the source of an infographic
- Referring to your website as a source of additional information
- Interviewing expert associated or linked with your website
Guest Blogging Backlinks: It is the best way to get valuable backlinks. At the time of submitting your guest post to a site, you are allowed to add an editorial backlink within your content. This type of backlinks can earn the trust and credibility of the audience. Guest blogging is a great SEO strategy to drive more traffic to your website. It also increases your brand value.
Business Profile Backlinks: When you create an online profile for a business on social media, industry directories, business listing, and review sites, you can add a link back to your website. Search engines like Google see these entries as evidence that a website is well established and high quality. We suggest you create profiles on popular directories such as Yellow pages, Foursquare, capterra, Yelp, and more.
Webinar Links: Webinars provide valuable content for sites to link to and it also encourages other sites to link back to it. Most sites embed webinars in their pages along with a link and mention of your brand or business as well. Use marketing strategies similar to blog promotion to get these backlinks. A quality piece of content that often leads to links is a webinar recording. You can also repurpose your webinars by posting them as recordings on your website so visitors can access them.
Free Tool Links: The alternative way to get sites to bounce back something valuable on your site is by providing a free tool. A link to a tool you use could be a basic tool or a scaled-down version of a paid tool. If the tools are best, then others will surely link to them in thier content. Also, on free versions of paid tools, you can include call-to-cations to sign up for the full product or service which drives acquisition in addition to awareness.
Acknowledgment Backlinks: An acknowledgment backlink is when a website refers and links to a specific website about a sponsorship. In general, these links do not have much content related to the brand or what they do. Normally, websites publish acknowledgments when a brand makes a donation or sponsoring an industry event. SEO tools that recognize where your competitors earn their backlinks can find and strategize for getting your own acknowledgments as well.
Guest Post Bio Backlinks: In some rare cases, guest blogging sites do not let or won’t add a link back to the author’s site within the content. Instead, they also let the author add a link in the author bio. Even when outside of editorial content, bio backlinks can create a positive impact on SEO. To generate more via Guest bio backlinks, you can use guest posting strategies and conduct a backlink analysis on your competitors.
Badge Backlinks: The best technique for establishing backlinks is to come up with a badge. It is the best method to develop backlinks by providing value to other websites. When those sites post the badge on their sites, you will get a link back to your own website. A branded badge is an award that a brand/business creates and gives as a status symbol.
Newsworthy Press Release Backlinks: A press release can drive double return value for marketing efforts. It alerts the media about your brand news and helps your website to gain more backlinks. If executed properly, it can build links effectively. This marketing strategy can generate links on the original press release post as well as on the stories that the media write about it. Make use of services such as Newswire and PRWeb to distribute it to the media.
Comment Backlinks: When you put a comment on a blog post, you are allowed to add a link back to your site. This is mostly used by spammers as a negative link-building tool. If you put genuine comments on high-quality blog posts, there can be some value in sharing links, as it boosts organic traffic to your site and increases your visibility in the search engine.
Paid Links: Generating paid links seems like an easy method to get links, but it can create a negative impact on your profile. A searching engine will spam your website if it finds a spammy link on your website. Google is built to assess your site’s value based on its trueness, earned popularity with other sites.
Non-Newsworthy Press Releases: Designing press releases solely for producing backlinks is a spammy practice, which will create a negative impact on SEO efforts. Genuine and newsworthy press releases can help a business to gain attention and links. In some cases, it can also appear spam if a brand repeatedly spreads press releases that are not newsworthy.
General Business And Article Directory Link: Don’t create business profiles in spammy directories just for generating links. Add links in the most trustworthy, industry-relevant, and authoritative directories.
Forum Links: Joining multiple forums for the posting links back to your site is a spammy one. We suggest you join only high-quality forums where authentic discussions are the main goal, not spamming a thread with posts about your brand.
Links are an important part of any SEO strategy but you need to keep in mind that the quality of links is more important than the number of backlinks. We cannot decide on a specific one because each has its own usage and advantages. To find the quality backlinks for SEO, join hands with an SEO company. There are many types of backlinks that come with different levels of importance, select the best link that works for you.