As the capabilities of AI continue to develop, business owners are increasingly turning their attention to the multiple ways AI tools can render their operations more efficient, minimise expenditure and maximise profit.
Amid concerns that AI might cause job losses, there is also the potential that by removing the need to complete menial and repetitive tasks, AI might actually enable us to focus our attentions and skills on more productive ones.
With that in mind, AI has the capacity to transform your business - when used in the right way. This article explores just three ways your business can (and should) use AI.
1.Recruitment
Getting the recruitment process right is essential.
Having the right people for the job is the secret to making your business perform at its best.
But it’s also a highly expensive and time-consuming process, and while the ratio of applicants to roles may make it seem as though employers are faced with a wealth of choice, the opposite can also be true - that there is too much choice, and that the best candidates could easily slip through the net.
With AI recruitment tools, you can speed up the process while ensuring you find the right person for the job. Workable can create personalised job adverts targeted to candidates with the skills you need, and filter respondents to narrow them down.
It can also easily facilitate interviews with automated scheduling, responding and offers systems, simplifying the process without compromising on the quality of your next hire.
2. Search (and answer) engine optimisation
Search engine optimisation - the practice of optimising your website for engines like Google and Bing - has always been crucial for digital visibility.
But the rise of AI means there is a new channel to consider, and that is answer engines.
Tools like ChatGPT are increasingly becoming one of the most widely used methods for users to find answers. These may include looking for bars or restaurants to visit in the area, seeking recommendations for local services, or even product comparison.
This shifts the priorities of businesses looking to maximise their website’s reach towards appealing to AI-based search tools, including overviews, and answering conversational queries so that answer engine results include their brands. Maratopia Digital Marketing creates content designed to appeal to these tools and maximise your brand’s chance of appearing, as well as supporting traditional organic methods.
3.Reporting
Ai is capable of analysing data patterns and identifying trends.
For a business, this can completely transform the reporting system and eliminate the tedium and repetition of regular reporting and analysis to present new information and free up time to develop solutions.
There are a number of agents that can easily integrate with tools your business uses every day, such as Google Analytics to monitor online performance, Facebook to monitor performance of social ads, and even Power BI which can integrate with Microsoft CoPilot for a variety of productivity monitoring metrics.
If you’re considering ways to utilise AI in your business, these are just three ways it can revolutionise your operations.
How does your business make the most of AI? What tools do you recommend? Let us know in the comments below.
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