TOP SOCIAL MEDIA SITES TO CONSIDER FOR YOUR BRAND
Are you looking for the best social media platforms for your business so that you can work on your social strategy and see a larger audience and return on investment? Trust us, Social media can be one of your company’s most profitable marketing channels that you will ever come across. It is an excellent way to create brand awareness, connect with existing customers, and generate new leads to fill your sales funnel. Techasoft is here to help you in this and this is why, we have this article of social media site list for you wherein you can understand all the platforms and decide the best ones for your business.
Here are 35 of the most popular social media platforms for brands right now.
Facebook is considered as one of the most recognizable social media platforms in the whole world. With 2.7 billion monthly active users, more than a third of the world’s population uses this app. Founded on February 4 in the year 2004, Facebook has consistently evolved through all these years to fit the needs of its users and lure new ones.
Twitter has gained notoriety as a microblogging website that just includes text posts of up to 140 characters. Since its launch in the year 2006, it has raised that character limit and now, it lets a user share other media such as photos and videos. With about 330 million monthly active users, it is not as ubiquitous as Facebook but it is still widely used among general consumers and so you can target your audience.
YouTube is not just the most popular video sharing website in the world but it is also the second most popular search engine after Google. In layman terms, any business that wants to use video marketing can surely use YouTube to reach a wide audience. YouTube provides analytics, facilitates interaction between users, and also lets you embed videos in other websites.
Pinterest is one part of a social media website and one part of a search engine. It consists of digital bulletin boards wherein a user can save ideas, product designs, and inspirational images. For businesses, it is literally a perfect place to share product images, unique Do It Yourself ideas, recipes, art and visuals.
Tumblr is a blogging platform which allows several different post formats including quotes, chats, videos, photos, and also audio content. It was originally launched in the year 2007 and is now owned by Automattic. The user base has decreased by some margins in recent years but it still has about 400 million monthly visitors who you can target.
Periscope is a live streaming app which focuses on discovering the world through the lens of its users. This app has more than 10 million registered users till date and hosts 9.3 million live streams every month. While it is not that a huge platform, there are still more than 350,000 hours of videos which are streamed on Periscope every day so you can be rest assured that your campaign won't go in vain.
Quora allows users to ask questions as well as share answers on a variety of topics you name. Originally launched in the year 2009, it now has more than 300 million monthly users. Businesses use Quora to build expertise in a specific area and provide assistance in that.
WhatsApp is a popular mobile messaging app that you can use to send images, texts, documents, audio, as well as video content to another user individually or in groups. Launched in the year 2010, the company is now owned by Facebook. WhatsApp now has more than 2 billion monthly active users and so, small businesses can use the app to easily and directly communicate with customers and prospects.
Valence is a social network that is built to connect Black professionals. It highlights and emphasizes the Black professional community all around the world. It aims to create meaningful connections which result in new enterprises and career opportunities for its members. If your target audience is black professionals, this is the best platform to look out for.
TikTok is relatively new to the world of social networks but it has already made a memorable mark. This app lets a user create short, creative videos and it already has more than 800 million monthly active users all around the world. Businesses can use it to show off their creative side in the form of videos and create viral content as part of their social media marketing campaign.
LinkedIn is the most popular social media website for professional networking purposes. This platform has over 700 million registered users, with around 300 million active each month. In a marketing sense, this platform is often especially useful for B2B businesses and it even offers paid ads and content publishing options.
Triller has hit more than 23 million downloads and while it has a long way to go, it is definitely up and coming. This AI driven music video app allows the users to create professional level videos within seconds. It offers features similar to what you will find on TikTok as it allows users to create music and lip-sync videos that they can share with their followers.
Instagram is one of the most popular social media sites with a heavy emphasis on the visuals. It now has more than a billion monthly active users and is majorly a mobile platform. Like Facebook, it offers targeted advertising options in order to help business users reach a specific set of users. It also offers various posting options which includes photos, videos, stories, and live streams.
Vimeo is a professional video platform and though it is not as widely used as YouTube, it offers quality features that are perfect for videographers and those who want to share some cinematic content. Businesses can also access advanced stats and analytics to monitor performance and make decisions.
Untappd gives beer drinkers a platform where they can rate and review a beer, share images of beer, earn badges, review tap lists from venues nearby, and see what beers others are drinking. They can also comment on logged beers and ask the app to suggest similar beers of their taste. Businesses that deal in drinks can target users and market their brand through advertisements and promotions.
Snapchat is a messaging social media platform wherein a user can share one-time content with friends or post stories that its followers can see. Released in the year 2011, this app quickly became popular, especially with young consumers. Brands that market to young consumers can surely set up business accounts and advertise on Snapchat.
Reddit is a social news and entertainment website that has tons of sub-communities dedicated to specific interests and hobbies. It is not super popular with marketers but there are tons of active, targeted communities that make it an attractive option for brands looking to reach a new and fresh audience.
Flickr is a popular platform for sharing images and videos over the web. Launched in the year 2004, this site was purchased by Yahoo in 2005 and is currently owned by SmugMug. You can also use it to find royalty free images to use in content. If your business deals in graphics and images, this platform is the perfect one to judge talented and creative heads.
BizSugar is a social platform that is for small business owners, entrepreneurs, and managers. It was created in the year 2007 wherein users can share videos, articles, blog posts, podcast episodes, websites and much more. Other users can discuss or vote on the content that they love.
WeChat is a multi purpose mobile messaging app that comes with a lot of features as you can send text messages, voice calls, video content, and also make online payments. There are several group and individual chat options with about 1 billion monthly active users all around the world. WeChat offers official business accounts and that is why brands can use the service to easily facilitate communication with customers.
Elpha is a social network especially for women who are looking to build their careers. Basically, it is like a LinkedIn for women. Elpha users can find personal as well as professional support, find jobs and business opportunities and do much more. So if you're into this, you can take help from Elpha to promote your brand.
Medium is a platform targeted for creating and sharing long-form content. Although technically, it is not a social media channel, millions of people and organizations share the website content. The difference is that it does not have a ton of extra features compared to other social media sites. This is why it is ideal for content creators who want their ideas to shine like anything.
Academia is a platform especially for academics and researchers to share academic research. This platform currently has 129 million active users almost every month. It started as a free and open repository of the academic journal articles but now, it charges fees to get the authors in contact with those who really want to read on their research.
Amikumu is a cross-platform app which can be used to find people nearby who speak or are learning different languages. This app has members in more than 130 countries who speak nearly 600 languages. If your business needs people who can speak different languages or if your business deals in courses that provide learners of various languages, this is the right platform for you.
Peanut is a social network especially for mothers that is meant to help them make friends and establish strong networks to support them right from fertility through motherhood. There are tons of useful resources, forums, as well as groups that now offer a new community area for people who are trying to conceive.
aNobii is one of the very popular social media sites like Goodreads that has users in more than 20 countries but is the most popular in Italy. It was launched in the year 2006 but was acquired by Mondadori in the year 2014.
Caffeine is similar to Periscope wherein users can join the platform as viewers or even broadcasters. If you are a viewer then you get access to live streamers all around the world. Your brand can get more visibility by live streamings as you'll attract the right kind of audience here.
BAND is a social media network which focuses on group communication. Users can easily create their own space for communication with others with a specific purpose in mind. These groups range right from sports teams, friends, family, teams, and pretty much anything that you can think of.
Viber is an instant messaging mobile app as well as social media and communications. Released in the year 2010, this app now has about 260 million monthly active users and can use it to exchange audio, video, as well as images with other registered users. Like other chatting apps, it is perfect for sharing on a personal level with customers or business partners.
Mix is a personalized discovery platform that purchased popular content aggregator StumbleUpon back in the year 2018. Users can attach other social media sites like Facebook and Twitter in order to curate their feeds. Before the transition, StumbleUpon had around 35 million active users but not all have stuck around till date.
Steemit is a blockchain-based platform wherein each post generates a hash and the users of the app are rewarded with STEEM cryptocurrency and they can create posts on tons of topics.
Houseparty is a face to face social network in which users create digital rooms where they can video chat with up to eight people at a time. Users can also create unlimited rooms and move from room to room, video chatting with different people, just like at a real house party but in an online mode.
8tracks is an internet radio as well as social networking website that lets users create, share, as well as stream user curated playlists of at least eight tracks. It is totally free to create an account so that you can browse and create your own as well. There is also a subscription service that is available in the US and Canada.
Digg is a news aggregator with a curated front page and topics on this social channel vary widely. It may include political issues, scientific findings as well as viral videos. Founded in the year 2004, Digg has gone through several iterations through all these years. Businesses can use it to curate their own online feeds or share relevant content with the audience they want the product to reach.
Likee, formerly marketed as LIKE, is a short video content platform just like TikTok. This social app includes visual effects such as 4D Magic and Dynamic Stickers, along with video recording and editing features through which influencers create videos. This platform can help in brand promotion and increase product visibility.
Finding the best social networking app for your brand depends on what exactly you want to accomplish. If you are looking for the website with the most users then Facebook, YouTube, Instagram and WhatsApp are likely the best social media options out there. Those that want to share quick messages can go for Twitter as well. Those who are looking to market to a younger user base, may consider websites like Instagram or Snapchat.