An influx in traffic and transactions on an e-commerce website is good news...... Right?
Well, not so much if your website has no scalability. A website having scalability means that no matter how much the load on your website increases, its behavior will remain the same.
So, how do you scale your website? Well, there are numerous Tools For Ecommerce Business that can be used for scaling. Today, we have brought for you our list of tools that you need for scaling your e-commerce websites. So, take a look.
40 Must-Have Tools For Scaling Your E-commerce Business:
1) Hootsuite: This tool is for social media platform monitoring. It monitors the mentions of your brand. Using it you can also schedule updates to appear at the exact time you need them to go live. Similarly, with Hootsuite, you can track the engagement with your site.
2) Canva: This is a tool for creating social media marketing campaigns. It comes with customizable templates that can easily create engaging campaigns. It has a ‘drag & drop’ feature to easily create compelling social media images. And has collaboration tools that enable sharing them with team members.
3) Yotpo: This tool automates the collection of customer reviews. You can customize the questions for reviews which can then be showcased immediately after purchase on the product page, checkout page, home page, or even through an automated email.
4) KissMetrics: This tool gives you a bird’ eye view of the customer’s journey so that you can accordingly plan your marketing campaigns. It also generates reports so that you know which marketing campaign was a hit or a miss.
5) QuickBooks: This tool keeps track of your business expenses & revenue and provides you a profit & loss report. If confused about the report, you can authorize your accountant to get the reports and explain. It protects your accounting information and denies unauthorized access.
6) Aimtell: This tool is easy to install and use and integrates well with Shopify as well as WordPress. It can be used to send offers, reminders, push notifications to desktops as well as mobile visitors, even when their browsers are not open.
7) inDinero: This tool provides access to a full-fledged accounting & finance team to handle all your accounting tasks like maintaining financial accounts, categorizing transactions, handling tax filings, etc.
8) WordPress: If your online store does not have blogging features, use WordPress to create blog posts relevant to your industry, your products, or address to your audience. It is free & easy to use and very versatile.
9) Google Analytics: This tool can be used to generate demographics and reports about the converting audience. You should also use it to filter unnecessary data – like internal traffic, spam, etc. – to get the exact traffic statistics.
10) Photoshop: Photoshop is a professional image-editing tool. It can be used to professionally edit high-quality images so that they give a sense of legitimacy to your business, captures the interest of your potential customers, and increases their trust in your
11) Segment: This tool is useful in the integration of all the segments of your business. Thus, your email, helpdesk, analytics, etc. all the segments seamlessly integrate.
12) Shakr: With 2000+ video templates & stock image gallery and a drag & drop builder, this tool can be used to create professional-looking engaging video ads. You can also create ad variants & test which video connects better with the audience.
13) SearchSpring: This tool uses AI & machine learning and puts across the most relevant products to a customer based on the user behavior and product data.
14) MailChimp: This tool can be used to create email campaigns and accordingly generate & send automated email updates to your consumer and subscriber lists.
15) Moz: This tool helps you track the essential SEO metrics such as reports on your keywords ranking, etc. to determine your performance. You can also audit your pages and get recommendations to improve SEO and even analyze competitors’ backlinks using it.
16) ReferralCandy: This tool easily integrates with your existing tools and helps you collect referrals and even helps you reward customers for every referral. This tool even comes with an analytics dashboard to analyze how your referral program is working.
17) Smile.io: This tool integrates with custom platforms as well as Shopify, Magento, and BigCommerce so that businesses can create loyalty programs and give rewards/points to loyal customers.
18) PriceWaiter: This tool helps in improving conversions and automating sales campaigns. It can create effective CTAs to display when a visitor tries to exit your website without any purchase. It even sends automated, personalized emails to potential customers.
19) Wiser: This tool gives you pricing intelligence and provides you helpful analytics as well as reports. Thus, you can easily monitor your competitor’s pricing and then optimize your pricing to compete well in your space.
20) Sellbrite: Sellbrite is a tool that gives you access to multi-channel reporting intelligence and is helpful in inventory management and consecutively fulfillment of orders.
21) Syte: This tool enables you to let customers search your inventory through a photo, promote your inventory through images, let them interact with your inventory, find more about it, see how they work in everyday lives, and even directly purchase it.
22) BloomReach: This tool has artificial intelligence features. These features help you find out which products are searched for on your site. You can then try to make those products easily available.
23) Drift: This tool allows you to create conversational bots and set predetermined answers to commonly asked questions. It can also connect your support team to the visitor if required and easily provide potential leads the information they want.
24) TaxJar: This tool keeps track of your every sale and the taxes associated with it. It has a tax calculator that calculates the amount of tax payable so that you know the amount of tax for every operating state.
25)UpCounsel: This tool gives you access to a team of lawyers/legal advisers. This is crucial for creating documents relating to trademarking, branding, intellectual property rights, customer/ employment/labor/supplier agreements, etc.
26) Zendesk: This tool acts as an extension to website chatbots. When customers have complex requests, it connects them with live agents. It routes chats to specific departments and tracks the conversations to improve customer service quality.
27) HelloSign: This tool has various templates and drag and drop features that you can use to create legally binding & frequently signed digital documents like contracts/agreements with your employees, suppliers, etc.; which the other party can sign right from their devices digitally.
28) Hiver: This tool integrates with Gmail and lets you collaborate with various departments like accounts, customer support, operation, etc. by assigning mentions and tags. It enables a smooth running and management of them.
29) Facebook Ads: Facebook Ads can be a great option to get website traffic. It is less expensive and can help to drive customers to your website. The Returns on Ad Spends for Facebook ads has high potential too.
30) AdEspresso: This tool can be used to create A/B tests on your Facebook Ads to determine which is better. Thus, you can track the performance of your campaigns and also get suggestions to optimize them.
31) Buzzsprout: This tool can be used to start podcasts to improve your brand’s reach, awareness, traffic, etc. Thus, podcasts can be easily submitted to popular directories, and insights into their performance are gained.
32) Metrilo: Tailored specially for e-commerce websites, this tool can combine CRM, email marketing, and analytics, all under a single roof. Thus it provides real-time insights into conversions, cart abandonments, sales attribution, successful purchases, etc.
33) AuthentiPix: Previously called Instagration, AuthentiPix incorporates Instagram in your store so that your customers can show how much they love your products. Thus, it proves social proof for your business and does free advertising.
34) Google AdWords: Google AdWords can be used to create marketing campaigns and get increasing brand/product reach and get more traffic. It is highly target-specific and can reach audiences based on keywords and locations.
35) Kin: This cloud-based tool is useful in managing the HR needs of an e-commerce business such as the onboarding of the employees, their files, data, performance, time off, etc.
36) OptiMonk: This tool can be used to create exit-intent popups. Whenever a visitor attempts to leave your site, this popup will be displayed. You can thus retarget visitors and offer them targeted offers – right on your site.
37) BuzzSumo: With BuzzSumo, you can find the most popular posts, articles, etc related to a specific topic. Thus, you get ideas to create attractive and compelling blog posts.
38) Sourcify: With the Sourcify tool, you can connect with any number of manufacturing platforms where you can easily bid. You can always keep your inventory stocked as they help with easy shipping.
39) Promoter.io: This tool is used to survey customers and gather their feedback. You get your Net Promoter Score (NPS), you can find the problems, and work to further your NPS.
40) Loganix: This tool helps you create customized local citations so that you appear on local search results and also to maintain your local SERPs.
So, this was our list. You can make use of these scaling tools and stay ahead of the competition in the e-commerce industry.