Real estate business has grown big in Canada. Every other person is either looking for a suitable property to live or looking to sell their home. The increasing demands of the buying and selling of the homes have given rise to real estate businesses. And the platforms who have chosen their digital existence are more worth than the ones who don’t.
A website and an online presence is highly important for the real estate business to grow. But even when you have a website, you have to give your best in increasing the revenue of your business which comes from paying attention to the lead generation process.
SEO is the pivotal factor when it comes to lead generation because the deeper you explore the SEO, the greater opportunities you open for your business.
Here’s a short guide to increasing organic traffic for your real estate company.
1. Optimize your Website -
Gone are the days when things were fine with the web presence only. Now, you can’t sustain your online presence if your website isn’t fully optimized to the search engines. Here, comes the SEO part. When you miss it, you miss the vital leads for your business.
So, when you design your website, you should consider the SEO factors for images, content, and videos on your website. Write keyword-driven compelling content, use real-time images and short videos that will help you to grab leads from the visitors coming on your website.
2. Start Blogging -
If you want to drive organic leads to your Toronto real estate business, you should start blogging from now. Blogging drives the organic traffic to your site and when you continuously give search engines the content from your website, you increase the ranking of your site.
In addition, blogging is also useful in building relationships with your customers. When you share insights with your readers, they become your best source to follow. So, blogging not only gains you the leads but also builds your credibility and makes you stand ahead in the competition.
The best part is that when you share knowledge with your customers, you build their trust in your business. That’s why blogging is the best way to generate leads for your business.
3. Use Social Media to Share your Listing -
The networking sites especially Facebook, Instagram, and Pinterest are best to increase your website traffic and leads because of the number of users they have on these sites. Create a listing post with appealing narrative instead of only sharing them. Target your listing to the specific audience instead of sharing it for the general one. The targeted audience opens more opportunities to draw the business leads because your post is customized to their preferences.
Also, go for the platform which is most fruitful for your business in terms of leads instead of marking your presence everywhere.
4. Email Marketing -
We often ignore the importance of email marketing but they are best to grow leads because when your email lands directly to the customer inbox, it increases the chances of considering your business.
You can talk directly to your customers and personalize the message to their choice. You only need to emphasize on the subject of the email, context and especially its CTA.
5. Create a Video Tour of your Property -
Video tours of the property are best to show customers the real side of the property. They can have the best idea through the video. What does the property look like? How’s the design? And will it be suitable for your living?
Video tours are also a good marketing strategy to grab your audience's attention. But here also SEO is important to optimize your videos for the YouTube search engines.
Apart from these, guest blogging also helps in increasing the traffic of your website because when you write for others to gain their audience to your site.
Without SEO, it’s impossible to grab the leads for your business. So, you shouldn’t miss the important marketing channels such as email, Facebook and guest blogging.
If SEO is challenging for you then you can also hire professional Toronto SEO services to optimize your website and maximize your business revenue.
Before you leave do let me know how SEO has helped your business?