“Listening to customer is more important than it’s ever been because their feedback is manifestly public where it’s historically been private.” – Jay Baer
What Jay Baer draws attention to here is that today, there is more than ever a need to keep a lookout for what the customer is saying about your business brand. This is because customer feedback or even mention of your brand is no longer a private discussion, but rather it happens across various media channels and thus is very much public. And this my dear friends is What is brand monitoring. Now that you have a vague understanding, let’s get into the nitty-gritty details of what this rather important activity of branding strategy is about.
What Is Brand Monitoring?
Broadly, brand monitoring refers to a very proactive and strategically planned monitoring as well as analysis of any brand’s growth, the content associated with it, and its reputation. Through this process, you track all the publicly available brand/product/service mentions related to your brand. Thus, what you as a business need to do is to track various channels – especially the blogs, news articles, social media posts & their comments, and articles in physical newspapers –to know where your brand is being mentioned.
What Is The Importance Of Brand Monitoring?
The major use of brand monitoring is being able to know the instant any feedback is posted about your brand so that you can immediately respond to it.
The public feedback can be both positive or negative i.e. it can be a critique or praise. And no matter what the feedback is, and on the point, and fast response will give your brand an advantage over your competitors.
It also lets you monitor your competitor brands, so that you are in the know-how of your business-related industry.
Brand monitoring is an integral part of your marketing campaign and thus, helps promote your brand and improve your sales.
It helps in giving an optimum consumer experience, by immediately reacting to negative (or positive) comments and taking necessary measures to fix the problems.
Using brand monitoring, you can analyze what are the sentiments about your brand, its specific products or services, or even any of your campaigns.
Brand Monitoring Tips:
For brand monitoring, first and foremost be on the watch for any direct mention or any tag of your product/services/brand name.
Make use of brand monitoring tools to look out for any critical keywords related to your brands – such as your brand name, the misspelling of your brand your marketing slogan, and even hashtag
Monitor if any of your representatives, executives, staff that is facing the public are mentioned, viewed, reviewed, etc. on the internet.
Make use of brand monitoring to track all the incoming links. You can convert them into your reference towards finding new leads.
To surpass your competitors, also track their brand and what all opportunities they have got, proactively, create opportunities for your brand.
Most importantly, be a part of all the buzz, the lingo, the trend, the insider spoiler of your industry with continuous monitoring.
Following these Brand monitoring Tips, you should be able to get to the top of your game. Again, I repeat that brand monitoring is a part of your branding and marketing strategy. And more than that, it
Brand Monitoring Tools:
To do brand monitoring, what you will require the most is Brand monitoring tools. They make it easy to monitor your brand, do the tracking, and get analysis. We have brought for you our list of the top
Google Alerts: Google Alert is for beginners and is easy to use. You add in the keyword you wish to monitor, and Google Alert will bring to you all of its online mentions. Do note that this is a pretty basic tool and not for social media monitoring.
Facebook, Instagram, Twitter Analytics: Social media networks such as Facebook and Instagram which are the #1 and #2 social media platforms, and Twitter also provides Analytics for free which you can utilize to track your posts, keywords, etc. and also find out who, where and when are engaging with your posts, etc.
Buzzsumo: This tool is about social media know-how. It is helpful with telling you the most popular categories, posts, influencers, and even keywords setting the social networks abuzz. You can use this information to create your content. Also, using this tool; you can track social media to know where, when, and who is sharing which of your content.
Brand24: Brand24 is a tool that gathers all the public data on social media and other sources such as how your brand is perceived online i.e. how many mentions you have and what is the sentiment of those mentions, what and where are consumers saying about you and how many interactions you are having with them, etc. The best part is that it allows for comparison so that you can compare the reputation of your brand with that of your competitors.
Hootsuite: Hootsuite is your tool if you have several social media accounts (as much as 35); as it secures your login info for all the networks. It lets you track your business brand’s keywords, hashtags, and any mentions on these platforms.
Ahrefs: Ahrefs is a rather limited brand monitoring tool. Get interesting insights about who is talking about your brand, and what they are talking about you. Not only that, it helps you keep a lookout on all the incoming links to you. Thus, you can follow your backlinks using Ahref’s.
These are only a few mentions, there are many such paid and free tools which can be used for Brand Monitoring. The above mentioned are the ones should be enough for a good start. So, remember the tips, make use of the tools, and go for it!