The end of 2019 has left us with a Pandemic, COVID-19 which still continues spreading its fear and mayhem post the first quarter of 2020.
The COVID-19 caused by the New CoronaVirus was declared as an International Public Health Emergency by WHO on 30th January 2020. The number of affected people and the deaths occurring on daily basis are on a rise throughout the world.
Social Distancing has become a norm, and undoubtedly, this has affected business rather negatively. It’s true that desperate situations call for desperate measures. However, as a business person, you need to be proactive and take measures before the situation turns desperate.
Peter Druckers once said, “Time is the scarcest resource and unless it is managed nothing else can be managed.” You can’t reverse time, so it is better to make optimum use of this time and take necessary measures to enhance the Business at the time of COVID-19. This will help your business to survive the brunt of the economic downfall from this worldwide pandemic.
Below are some ways in which you can enhance your Business at the time of COVID-19:
The Big Data: This is the time which as a business you can utilize to generate leads. You can go online to reach out to potential customers and get as much data as you can. Later on you will be able to make optimum use of the leads and data which you have collect at present.
Embracing Technology: Humans have to maintain social distancing due to the New CoronaVirus, thus, technology needs to be used by businesses where ever humans are restricted. So, if employees cannot come to office, make use of internet to stay connected. You need to make use of all available alternate solutions. For example, there are various tools and softwares available enabling employees to work from home as if they are working side by side. Also with travelling restrictions, your business travels and business meetings could get cancelled. In such cases, you can opt for digital conferences, etc. In this way big business can cop up. Also, even if you are a small local business, go online. Register your business on Google my Business, create a website, and let people find you. Now that people can’t venture out, they’ll be on an look out for business nearby, and they will be searching for these local business online. Thus, this is the perfect time to make yourself be seen online.
Rule the Social Media: Well, now that business have no option than making use of Technology, Digital Marketing is that one sector you cannot ignore as a business. Be sure to optimize your social media marketing, try to improve your SEO with the help of Digital Marketing Services companies such as Techasoft so that your business is visible to more and more social media users. Whereas on the other hand if you are a Digital Marketing Services Company, well, this is your golden period, so project yourself more.
Renew, Revise, and Re-evaluate: For businesses, this is the time to renew old products, or develop new ones; evaluate your marketing strategies; revise your content; etc. Due to COVID-19 business are being forced to reduce their employees, and are even facing lack of resources. This is the perfect opportunity for you to re-evaluate how to reduce your consumption of resources, and how to operate with lesser employees and resources.
CoronaVirus Marketing: You need to keep CoronaVirus at the fore front while devising your marketing strategies. Here, I am not saying that you need to Mention CoronaVirus, but rather mention or make some changes to your marketing so as to mitigate the impacts CoronaVirus will have. Let me give you a simple example. At this moment, people are in their homes, thus, if your business is able to deliver their products and services instead of consumers having to come to you, mention it. At the forefront, mention if you do delivery or not, also mention your working hours, on to your advertisements, website, social media accounts, Google My Business account, etc.
Think of the Beyond: As I said, it’s important that you take proactive measures to deal with the COVID-19 effects, however, remember to strategize well in advance for the time after the COVID-19 threat is removed too. After such a huge pandemic, if you are thinking that things will go back to normal, think again. There are going to be many implications of this disease. You need to take all those into consideration.
Business post the standstill: The world is on a standstill due to lockdowns imposed in various parts of world. The lockdown is being removed in parts. As businesses you need to understand the importance of not overcrowding office spaces, and thus accordingly need to make decisions of which employees should work from office, and which from home. Thus, a modicum can be maintained and the working of business is not affected.
As business these are just few of the steps you can take to improve your businesses in current times. The best point is that now that you have time on your hands, you can utilize it to reflect on all your business plans, products, services, strategies and change them according to the present conditions while keeping in mind the future implications.