We are sure that when you started your first business or online endeavor, you would have Googled how to create a website and went from there. Or, you might have just started off with only your brand’s social media account, and that is cool too. However, later on, just like everyone trying to be successful online, you have to take the leap with a website. This can be very daunting, especially as there is so much pressure to get it right. Things would have gone wrong when you tried to set hands in it. Then you would have added the wrinkle that sometimes you do it wrong for the first time, and have to design and launch a new website that can grow your business online. And so, we are here with this article to help you as this article will give you a foolproof method to help you get your new website launched even when you have no experience.
PROCESS OF LAUNCHING A NEW WEBSITE
Step 1: Gather Information
The first and foremost step in designing a great new website is to gather all the relevant information. It is based on a solid comprehension of your business goals and how exactly the website can be helpful in order to achieve these goals. Major considerations in gathering information are the purpose of the website, goals and targets to achieve, content, target audience, etc.
Step 2: Set Your End Goal
Goals are imperative because they lead to greater success and level of performance. So, before starting out your project, it is important that you understand what exactly you want your website to actually do for your brand. Whatever the nature of your business is, you have to think about your end goals to build a solid foundation of your online business presence. It will in turn help you run your business smoothly without any major headaches and hassles.
Step 3: Select & Register A Catchy Domain Name
Some useful tips to select a great and catchy domain name are:
Keep your domain name as short as possible because it is easier to remember.
Try to use .com at the end of your domain name.
Choose a Domain which gives an idea of what your business is about.
Avoid shortcuts as they do not look professional and are hard to understand.
Use your business-related keywords as it will help people know what you do.
Do not use Hyphens or Weird Characters in between your domain name.
Make your URL easy to type so that no one goes back because of the complexity.
Step 4: Get A Hosting Plan
Hosting is basically the name of renting space on the internet. It is for storing your website pages, images, videos, or any other form of data. Once you are done with the registration of your domain name, you will have to get a hosting that better fits your business needs. Choosing the wrong plan can cause your website to crash during high traffic spikes, so make sure you choose wisely.
Step 5: Choose CMS For Your Website
You are starting the development of your website right from the scratch without any coding experience and hence, choosing a CMS (Content Management System) will make your life much easier. Every CMS gives the functionality to build pages, blogs, as well as the option to manage pictures, videos, or any other digital media. In simple words, you can change the frontend look of your site without any coding knowledge.
Step 6: Customize Your Brand Look
The competitors’ research will surely help you to build a great website and hence we recommend that you explore the top business brands. Pay close attention to their elements and features of the website. Notice the action buttons when you scroll down their website and take a look at their blogs or shops as well. Once you're done with research, combine all the ideas and customize your brand look.
Step 7: Create Goal Driven Content
Unique and Valuable content never goes out of style and it gives your brand a strong voice that helps you engage with and build a new conversation with website visitors. So be careful when you create your content as it should be goal-driven, to the point, clear, and engaging as well.
Step 8: Add All Necessary Tools Before Launching A New Website
There are a number of tools that you need to add to your website before its launch. Those are explained below in detail:
Google Analytics: You will need Google Analytics for tracking the performance of your website.
Content Analytics: Google Analytics tracks only your website data but Content Analytics actually goes deeper into your actual content. So make sure to add this as it is important.
List Builder: No matter what kind of website you are developing for your business, growing your email list and subscriber list is definitely the first priority. List builder will make it just easier for you as well as your new visitors.
Heat Maps: Heat Maps is yet another valuable tool that is used for the comprehension of your website performance. You will get to see where exactly your website visitors are landing and clicking so that you can position the features better.
Step 9: Choose A Launch Date
Once you make sure that everything is working right, setting an exact date is essential, or else you will be stuck in other things, so try to finalize just before launching. In fact, things will never really be perfect as you think it to be and if you wait for perfection, then it can take up a very long time. So, launch your website on the date you have decided and the rest of the things can be updated as time passes.
Step 10: Tasks To Do After Launch
Once you have launched the website, it is important to do the following mentioned tasks:
Keep publishing new and unique content on a frequent basis.
Post about your website and drive your social media followers to it.
Mention your website in stories, posts, and emails. Also, add the link to each of your social media profiles and email signatures as well.
Do not forget to constantly review your website’s performance with the help of tools that you have installed.
Once you are done with all the things discussed above along with your new website launch, the formula then turns into a very simple one - rinse and repeat. You can do so by creating unique content, track your website's performance, make necessary changes, and repeat. Also if you need help with building your website, you can get in touch with our Website Development Company as we have magical solutions to all the problems that come in the way of the successful launch of your website.