Website/ Applications Developers Spend 50% of their time fixing issues which they could have avoided altogether
If you are a Web Design Company surely you must be on the edge of your seat there wondering, what is that miracle which could have prevented you from facing half of your issues? Well, the answer is simple; rather, we have already told you the answer in our topic itself. It is ‘User Experience or UX Testing. So, what it is, and how do you go about it? We are sure you want to know. So, let’s get into the details.
What Is User Experience Or UX?
UX or User Experience is the feelings, the emotions a user/consumer of a product experiences when he/she is using a product or service is User Experience. In short User Experience includes all the aspects of the interaction that the end user has with the company, its products and services. Thus it is about sentiments and attachments and a good UX will surely helps businesses to retain good customers.
But how do you know that your product will really work and give great experience to the user? This is where UX testing comes in.
What Is User Experience (UX) Testing?
User Experience Testing is a process in which you test the various aspects of User Experience – mostly by collecting quantitative as well as qualitative data – from the end users, while they are subjected to all the aspects of your products/services. Thus, you are testing the ease of the user while they are using your products.
The testing is done to understand how the users arrive at the experience they report, whether good or bad. And if you are thinking that you do user experience testing after you have done your designing your product/service, and then you make changes; you are mistaken. Rather, User testing is supposed to be an important part of the design process. Especially if you are a UX Design Company, you need to be testing out the User Experience at every point of your UX Design process.
What Is The Need For User Experience (UX) Testing?
Sam Walton once said – “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
And if you do not want your customer or the user to spend his money somewhere else, you need to make a product which is able to give them a great user experience. ‘Every customer is a satisfied customer’ is what your focus needs to be. Ultimately, more number of satisfied customer, improved reputation, increased sales and revenue will be the ultimate factors pushing you to go for User Experience Testing.
Methods Of User Experience (UX) Testing
There are various methods of User Experience Testing which we’ll be discussing below
Moderated User Experience Testing:
In this method there is a researcher/ moderator who moderates whole testing experience. This helps to keep the participants. The moderator can guide the participants through the tasks/tests, clear their confusion, and can even probe the users in real time. This method of testing may require you do in-house testing, and thus limit your participants. Biases by moderators can backfire too.
Un-moderated User Experience Testing:
This method takes the risk of having a bit unfocused participants to make them comfortable get the un-intervened and raw response. Un-moderated testing allows you to conduct the testing at remote locations, which gives you geographically diverse participants and costs you less.
You might have guessed it by the name. In this method you test out and take help of the users/participants to decide upon the architecture of your site. You provide participants with all your topics of content and they organize/sort it according to their choice.
Voice Of The Customer:
In this method you get the feedback from the users. There are a number of tools available which enables your users to give feedbacks about a certain area of your website.
Ask Your Customer:
In this method you set up a survey or poll to ask your users about their opinions directly. This can be done on your blog, website, on social media, anywhere you want.
In A/B Testing you split the participants, and instead of having a single product/service you also have a variation of the product. Thus you test the variation against the original. It tell whether the original works better or the variation and you get a clearer insight into the participants experience.
Here biometric devices are used to measure the emotions of the participants such as Eye tracking will let you know where the users are looking at, for how long, their path, etc.; EEG measures the electrical activity of their brain and also track their cognitive activity; GSR (Galvic Skin Response) measures the amounts of sweat generated and gets insights into the emotional state of your participants.
Statistics show that at the present only 55% of companies are conducting User Experience (UX) Testing. That is a rather poor decision we would say. Also, earlier you fix a problem, the less it will cost. So, we suggest you to choose your own User Experience (UX) Testing method and do it before releasing your products, to get maximum benefits.