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In case your website's traffic has not gone down or up and you're wondering, it is because of the Google's latest algorithm - Page Experience update hasn’t rolled out yet. But it will surely in 2021 according to Google and it will affect your page ad well. Due to the Covid-19, they decided to give us all a heads up on the future Page Experience algorithm update and what it entails, that way you can adjust your website so your traffic doesn’t tank. So, what exactly is the page experience update and how can you prepare for it in advance? Keep reading and know all the answers you are looking for.

Page Experience Algorithm

In Google’s words, the page experience signal basically measures the aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web much more delightful for users all across the web browsers, and it helps the websites evolve towards user expectations on mobile phones. We believe that this will really contribute to business success on the web as users grow more engaged, interested and can transact with less friction. In other words, they are looking for how usable your website is and accordingly, rank will be given.

Why Is This Update So Imperative?

It's the era where there is myriad of information available on the net on various websites so it becomes tough on what exactly would the searcher or surfer be benefitted from the most. Basically, Google wants to rank the websites at the top that users love the most and that the users would be more engaged into. Here is what we actually mean: When you want to buy say an athletic shoes, what brand comes to your mind? If we had to guess, we bet you would have thought about Nike. And if you were to get a credit card then we are sure you would say Visa, American Express, or maybe the Mastercard, isn't it?

This is exactly why brand queries that is the number of users who look for your brand name on Google and click on your business website deeply impact rankings, which we have just broken down as one of the most imperative factors.

How To Optimize Your User Experience

Below mentioned are a few simple steps to optimise your user experience to be all set for the Google's latest algorithm:

Step 1: Optimize Your Speed And Reduce The 400 Errors

The quicker your website loads, the better, pleasant experience users will have so, go to this page and enter in your URL right now and keep following the steps.

After going on the page, you will see a report in which you will notice two main aspects of that report which impacts the overall user experience. In the health checkbox, you’ll have to make sure that there are no broken pages because broken pages create very bad and unpleasant user experiences.

In the website speed box, you will find see load time of your website and as we have mentioned above, the faster your site loads the better it would be so try to get your website load time for both the desktop and mobile device under three seconds. Ideally you should be in the one-second range if possible but upto three seconds also works completely fine.

Step 2: Compare Your Experience To Your Competitions

You may think that you have an amazing user experience, but how does it stake up to your competition so for that, go here and type in your biggest competitor. After that, we want you to go into the navigation and click on the “Top Pages.” The Top Pages report enlists some of the most famous pages on your competition’s website from an SEO perspective. Those pages at the top are the ones with the most SEO traffic, that means they are doing something right that you are not. Remember, your goal shouldn’t be to reach the level of your competition, it should be to beat your competition and that's how you will do wonders ahead.

Step 3: Analyze Your Design

 There are certain graphics that Google's doesn't like, for example going back to a page so what you can do to find usability issues is run a Crazy Egg test on your website. Once you log into the Crazy Egg, you’ll see a dashboard and on the top right, you have to click on “Create New” and select “Snapshot and then select 'Multiple Snapshots'.

From there on, you will have to add at least 3 popular URLs on your website and over time you’ll have to do this with all of your popular pages. Post then you’ll see settings and you don’t need to do anything here but just click Next. After that, you’ll then be able to review everything and if it looks perfectly good then you can click the “Create Snapshots” button in the bottom right.

Step 4: Install Ubersuggest Chrome Extension

If you haven’t already, the  you need to install the Ubersuggest Chrome extension because when you do a Google search, you’ll see data on each ranking URL. When you are naturally using Google in your day and searching for keywords that are related to your industry, you should just have a look at two main metrics in Ubersuggest that are mentioned below:

1. Domain score: The higher the score, the more authority a website will have.
2. Links: The more links a website has in it, usually the higher it will rank Accord to Google.

Therefore, when you are doing searches, look for websites that have a lower domain score and fewer backlinks that that the competitors have because chances are, they rank high due to the user experience. Maybe their text format is more appealing than or maybe their bounce rate is lower and there could be a wide variety of reasons like this, but these are the sites you want to look at and analyze thoroughly.

CONCLUSION - GOOGLE'S LATEST ALGORITHM

Page experience algorithm is undeniably going to be more and more imperative as days pass. If you really love a site and everyone else loves that site, Google will eventually make sure that the site ranks high and appears on the top search pages organically. On the other hand, if everyone feels that a website has a terrible user experience, boring layouts and not so useful content then Google won’t rank that website as high in the long run.

Just like any algorithm update that Google keeps doing often, expect to see multiple revisions over time and as they learn, they adapt to make their algorithms far more effective than before. But what is unique about Google's latest algorithm is that you have advanced notice to prepare, which can be very beneficial. So, take this opportunity and fix any usability issues you may have with your website.