"We have got a secret" and this is a no less than a lie! We will be completely honest with you while you're devoting your precious time in reading this blog. The thing is there is nothing like a secret formula, it's all merely a hack. A hack of using creative mind and latest tools and technologies effectively and efficiently. We, Techasoft is a top SEO company and so we are here, sharing with you some useful hacks on how to stay creative with an SEO driven content strategy.
5 USEFUL HACKS FOR CONTENT STRATEGY
- Content is King and King Should Be Unique
We have all heard that Content is King because content plays a very major role in driving traffic to your website and staying creative or else your content strategy, however smart, won't work. The more unique your content is, the more your website will be credible and rank good in the eyes of Google algorithms. Keep your content fresh, interesting and make sure that you write on things that get viral and in the ears of everybody. This will just help you rise up in the ranks on the Search Engine Results Page (SERP) and will make your website stay at top in trend.
- Interact With Your Readers Whenever Possible
We understand that it is not always possible to set up a call with customer and talk to them in person but trust us, there is a myriad of options available if you really want to interact with your readers. For instance, you can consider creating a voting poll for your audience ok different social media platforms or you can simply engage with your followers and readers on Twitter via the tweets or chats or you can even send a survey to your readers through an email newsletter to know about what your customer family wants from your business.
Trust us, interacting with readers is a very effective way in making them feel important and showing them that you value them. This will just build more traffic on your website and ultimately generate more sales.
- Utilize Multimedia To Refresh Old Content
In case you are struggling with dry topic, you might evoke creativity by adding multimedia elements such as YouTube videos, podcasts, pictorial graphs or images and all of this will simply open up new traffic driving opportunities as you can generate image traffic via the SERPs as well. Multimedia can really help tons as the designs can help you stay engaged and involved while writing the piece and it can also help your post rank on the page since the search engines like Google, Bing and Yahoo prefer multimedia components like images and videos.
- Look For Human Connection
As Content Strategy Experts, we often come across tasks that require writing about very less than thrilling and interesting topics especially when such topics are part of keyword driven strategy. So how to drive human connection in boring topics? The simplest way to find a human connection is to be a reader and think like a reader while searching anything on Google. You should simply ask yourself that why I would search for such a topic and you will find solutions not solution to your problem.
- Interview Leaders And Tell Their Stories
If you're a marketer or content creator or blogger or a website owner in any industry, all you need to do is tell stories. Readers in today's world love positivity stuff, they tend to read stories that show how a person struggles and made his name and so, it becomes very important to tell stories about leaders in various industries. This will help you build more contact, allow you in wide social networking and engage your readers to your brand new stories every now and then.
STAY SMART, USE CONTENT STRATEGY
Honestly, it can be quite difficult to stay creative when your department in particular or website is primarily focused on using technical Search Engine Optimization (SEO) to achieve major goals. And, of course, you would never want to entirely forgo SEO just for the sake of creativity as it would prevent you from reaching a larger audience and making sure that your content is useful and actionable for your reader family.
Nonetheless, if there is anything we have learned over the past recent years as a result of our new strategy, it is that the analytics and creativity can, definitely, work hand in hand. With these five hacks that we have shared, you will surely be able to inspire some creativity in your daily process. Feel free to contact us any day, any time as we would love to speak to you and help you in the related matter.
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