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For any business, no matter how large or small, investing in a new website is a significant choice. Your website is the online representation of your company; it is where potential clients can learn more about who you are and what you do.

An effective new website with the help of a website design company will convert online traffic into quantifiable conversions by acting as a lead-generating machine. However, if you miss the point, it may open a can of worms, leading to an endless loop of adjustments and fixes that eat up your time and money.

The majority of business owners are aware of the dangers involved in website development initiatives. After all, we've all heard horror stories of businesses developing websites only to have the finished result fail to fulfil expectations or fall short of the initial idea.

How then can you prevent having a website design that falls short? And which website advice is most important to your site's success?

We've done the legwork for you by researching the website features to consider, patterns that high-performing websites adopt, and figuring out which elements, procedures, and tactics set the best business websites apart from the poorest.

In this article, we will discuss the things to consider when designing a website.

1. Navigation

The menu elements should be available from any page and the website design should be simple to navigate. The viewer should constantly be aware of their location on the website and have quick access to any location they desire.

If one is accessible, it would be a great idea to use it. Although it seems simple, most websites might be made better in this regard. Functionality should be the goal because there is a thin line between an interactive menu and one that is obtrusive.

2. Enhancing your visual identity

Has your business's logo design undergone any recent changes? Is your branding's colour palette giving off a dull or old impression? Do you even have a paper with your visual branding principles? All of these should be taken into account before spending money on website development. Your website will be more visually appealing if your branding is clear, consistent, and modern.

However, it's crucial to keep in mind that the brand identity of your website won't likely be handled by the website development team you choose. Therefore, it is up to you to arrive at the table prepared with your branding principles.

3. It is for whom?

It's crucial to begin by knowing for whom you are developing your website. The question "who is my target audience?" must be asked. and spend some time getting to know the target audience. Consider that the website you are about to design is for a clothes retailer that caters to young consumers. You're probably looking to pop culture for inspiration in this situation.

4. Giving importance to mobile

No company should spend money on a website in 2018 that is not mobile-first. One of the surefire ways to prevent the success of your site is to ignore responsiveness, as 51% of all web traffic worldwide comes from mobile devices.

Since many of your users will be visiting your site from a tablet or smartphone, you should make sure that your design is optimised for how images, text, logos, and other features will look on smaller screens.

When building a website with mobile users in mind, your web development business should be conversant with a mobile-first design, sensory design, and adaptive design.

5. Content and messaging on websites

Through their feelings, you can connect with your audience the most. Making a reliable, solid, and concise content plan will help you achieve this. By delivering the right message to the heart of your audience, content drives the effectiveness of your website.

Great content establishes your brand and unites all of its constituent parts, from corporate character and brand tones to the goals, traits, and ways of thinking of your company.

6. Branding

Your company and brand should be clearly represented on your website. Your logo-printed materials and physical location should all be easily distinguishable to visitors. A website that accomplishes this not only makes your branding more memorable but also gives your company's entire image more legitimacy.

7. Conversion

Your website may be the most significant client source for your company, so it needs to put the main focus on attracting new customers and providing existing customers with more services by raising awareness of all the services you provide.

Giving customers the resources they require to conduct business with you in a simple and fun manner can boost website conversion and provide you with the results you are looking for.

8. Responsive

These days, we use the internet in so many different ways, and we access it on so many different devices. There are so many different screen sizes that a website may be shown on, from smartphones to widescreen televisions.

Consumers use an average of five different devices per person, according to a survey, which puts into perspective how crucial it is that your website is optimised for each of these devices. A responsive website guarantees a far better user experience, which will keep visitors on your website longer.

In fact, it's claimed that 62% of businesses with mobile-specific websites saw a boost in revenue. With this in mind, you will need to think about how your design will work in a small space, such as on a smartphone.

9. Inspiration

You may find inspiration online in a lot of different areas. If you ever need inspiration, websites like Dribbble, Behance, and Awwwards are fantastic resources that feature incredible online design. You can be motivated to try something new by exposing yourself to various design components that you may not have even thought about before.

10. SEO-friendly, clear code

Clean, SEO-friendly code is essential either creating new web pages or optimising ones you already have. You can raise the overall return on investment by spending the effort to clean up the code on your website.

By giving search engine spiders a clear image of your site's content, SEO-friendly coding serves as a guide. Some content management systems (CMS), like WordPress, include plug-ins that make it easier to clean up code and improve search engine rankings.

WordPress is a terrific tool for businesses that are having trouble getting visitors to their websites because it requires little to no coding experience (if any at all).

Business owners from all industries can improve their chances of a successful website project by keeping these ten things in mind, ensuring that their needs are satisfied and the overall design supports their business goals.