How to choose a London digital marketing agency 

No matter what industry you’re in, it’s crucial to be competitive.

And in the capital, it’s more important than anywhere else. Your customers are only ever a few steps away from the door of a competitor, and often that decision is made in under a split second - a click, a scroll, even a

Marketing means everything, and if your brand doesn’t stand out, someone else’s will.

If you’re looking for a marketing agency to put your business on the map in London, you need to know what you’re looking for.

This article explores how a marketing agency can help your business and how to find one that meets your business’s needs.

1.Are they web savvy?

Whether you have a clear vision of what you want your site to look like, or don’t know where to start in the realm of design, there are some basics any decent agency should consider.

Your agency needs to understand your brand's aims and audience in order to tailor your digital presence to them. But they also need a contemporary understanding of the way that users behave.

For instance, now more than ever small businesses find their footfall comes from discovery on the go, but not necessarily a chance passing. Instead, users are searching on mobile devices for goods and services on the go. That’s why reputable agencies offering design services such as Maratopia Digital Marketing ensure your website is optimised to appear when a user searches for ‘matcha near me’, ‘pharmacy near kings cross station’ or ‘where to watch football in shoreditch.”

That means an agency working on your website should prioritise mobile-first design, making crucial information accessible right at the top of the page, encouraging easy navigation and what

2.What can they teach you?

A good marketing agency will always find ways to support their clients by bringing in new ideas and ensuring that strategies move with the times and don’t become complacent.

But your marketing outputs shouldn’t stop with your external team, and the right agency will help equip your team with the skills to innovate in-house, understand how your campaigns work, and develop your own autonomy.

When choosing an agency, it’s important to consider the kind of support your team needs to be proactive in their marketing campaigns. This could mean introducing new tools that might enable in-house production of social media content - such as Canva - or mastering analytics tools like GA4.

A good agency will bring the skill and expertise to handle those elements of marketing that require a dedicated expert, but won’t gatekeep their secrets.

3.Are they future-forward?

Staying up to date is crucial in the world of marketing.

But there are plenty of marketing agencies that treat the ever-evolving practice as a static thing, using outdated and ineffective tactics while charging extortionate prices for them.

For instance, AI is dominating the news and evolving all sectors - including marketing. So your agency needs to understand the importance of AI summaries in optimising for search - having search engines recognise your site as an authority worthy of inclusion. In optimising your site, you’re no longer just aiming for Google, but the likes of Chat GPT, Co-Pilot and more.