No matter how big or small, your business can learn certain tips and tricks to make your marketing campaigns more successful. One of the best-known marketing strategies that has ever been implemented is that done by Apple. Starting in 1976, there was no idea at the time as to how big the brand would become. Apple is now worth over 2 trillion dollars—it’s a massive enterprise and one that has done as well as it has relied to a large extent on its marketing and brand awareness.
The top learnings from Apple marketing
Steve Jobs accepted that he may not have studied anything specific, and may not have been the sharpest tool in the school shed—but he did know about marketing, and he knew how to reach and interact with people. Some of the best takeaways from Apple’s marketing strategies include the following:
Apple keeps their marketing simple: Everything from their logo to their stores and the manner in which their products are presented and advertised is kept as simple as possible. They keep the message targeted at the benefits to the user or the buyer and always focus on how Apple products can make it simpler.
Social media influencer marketing: Before social media influencer marketing reached the dizzying heights that it is currently at—with over $10 billion being spent in the sector—Apple had seen and grasped the potential of influencer marketing. They had been using this strategy from its very earliest inception, and buying an Apple product became more about those who already had them than the use features and performance.
Know your USP and maintain your core values: This is what Apple prides itself on. It is clear as to the USP of all its products and it manages to link these to its overall brand message and core values. The tech looks good, but it also works very well, and this is the key to making a success in the smart and mobile personal technology sector.
It’s all about the experience and not only the product: Shopping with Apple, owning an Apple product, and being part of the Apple mindset and tech revolution is all about the experiences on offer rather than simply about the technology itself. The tech is somewhat at a stage where Android or Apple will offer very similar features, but they will present very different experiences.
Your business may not have the internal capacity that Apple does, but Click Intelligence provides an example of how you can instill some of the principles as discussed herein that have worked for these tech giants. Link building, blogging, social media influencing, and building a cogent web presence with the brand as a foundation are all aspects that can be taken from the Apple marketing play book and used to make your business a marketing success.
Keeping the social element and then also ensuring that whoever you use to do your marketing will help you establish which of these principles (if not all) you want to follow. If it works for Apple, it can work for you.
This article has provided some clear ideas as to how your marketing process can be improved and upgraded based on some simple experiences and examples provided by one of the best-known and most valuable brands in our history.
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