Local SEO is extremely essential to smaller businesses that operate on a regional, as opposed to the national, level and while national SEO focuses more on ranking in searches across the country, Local SEO prioritizes in appearing on the Search Engine Results Page (SERPs) in a specific location. This strategy relies on marketing and advertising your brand products, and or services to the local leads and customers.
To optimize your website for local SEO basically means the act of getting an enhanced website traffic, greater leads, and higher conversions since the strategy is more relevant to the base of local customers. Think of this focused strategy as a method to help you compete much more effectively against larger national brands who have unlimited resources to spend on marketing. By focusing on specific local SEO to do's list, you can efficiently neutralize the advantage of bigger brands that routinely optimize for broader business related keywords and rely on brand recognition, instead of the value propositions, to bring in more traffic.
So Here We Are Presenting, The Top Ten Ways You Can Make Your Local SEO Successful:
WAYS TO OPTIMIZE YOUR WEBSITE FOR LOCAL SEO:
1. OPTIMIZE YOUR HOMEPAGE
Your homepage should very clearly state who you are, where exactly you are located and what do you do. So, make it easy on Google to understand these elements of your business by adding clear information on page title tag, header tag and meta description.
2. OPTIMIZE YOUR META DATA
There has been a lot of debate and healthy conversations over whether or not the page title tags and meta descriptions are still relevant. Now whether or not, but they are still a ranking factor (which page title tags will win over meta descriptions) and they are still play a huge element in the first impression your web page has on your visitors.
3. CREATE A PAGE FOR EVERY PRODUCT OR SERVICE
Stop trying to consolidate, it is not really helpful for SEO and it is not helpful for local SEO either. In order to apply the product or service schema to each of your individual product and or service offerings, then they have to have their own page so not only is this an overall effective practice, but it helps to paint a much more clear sitemap for search engines. Moreover, it also helps your product or service pages rank for that specific offering, it opens the door to specific schema applications.
4. UPDATE NAP CITATIONS ON WEBSITE
NAP is an acronym for Name, Address and Phone number and you need to take a look at how your business is listed in your "Google My Business listing". Post that, you need to make sure that it is listed exactly in the same way on each and every page of your business website.
5. SETUP SOCIAL MEDIA ACCOUNTS
If you do not have a Facebook business page then you should by now because having social media signals pointing to your location is a mega bonus when it comes to ranking for the local SEO. You do not necessarily have to do a lot with it, but the sheer existence of the page regularly does wonders.
6. PRIORITIZE REVIEWS
As you grow your business, you will want the "votes of validation" that you are who you say to everyone you are, and you do what you say you intend to do. Also, you signal where you are located and that builds credibility. It's a bonus if people have given you reviews about your products and services as public and customers really look for reviews in today's time.
7. BEST PRACTICES THROUGHOUT YOUR WEBSITE
Yes, this might seem obvious and in fact it is, but it is so often ignored because at the end of the day, if you add band-aids to a boat with big holes, then it might help, but it is not really going to make it sail across the ocean and sustain for a longer time. It will sink if it is not properly attended to and hence, what we intend to explain you here is you need to carry out best SEO practices throughout your website so that you leave no stone unturned from your side in the success of the Local SEO Services.
8. ADD YOUR BUSINESS TO LOCAL DIRECTORIES
Local directory listings and citation building are a stunning way to optimize your website for local SEO, it can surely be a bit time consuming, but there are various tools out there in case you're willing to pay for them that can help to make this a little less daunting for you. The main key here is to make sure that every single entry is totally the same in order to build more trust and gain good rankings.
9. CLAIM YOUR GOOGLE MY BUSINESS PAGE
We have had plenty of run-ins with Google My Business (GMB) and so if you find yourself banging your head against a brick wall, then don't worry because you're not alone. However, claiming your Google My Business listing and filling out the content for it is very essential to your local SEO listing and especially for your Google Local Pack and effective SERP results.
10. USE LOCAL BUSINESS, ORGANIZATION, PRODUCT & SERVICE SCHEMA
Last but not least, you should apply local business schema or structured data markup to every web page to optimize your business website for local SEO and it is near impossible to get into the infamous Google Local Pack without this so we urge you to use the local schema for it.
With all of that said, we know that this can be a bit overwhelming but keep in mind that local SEO is just one simple part of a holistic digital strategy. Techasoft is a top SEO company in Bangalore that has executed countless Local SEO services to the clients all across the country and has gained trust over the years. So, in case you would like to talk about how to optimize your brand online, then do give us a shout and we'll be there.