For better or for worse, the internet has revolutionized the way we see business and how we do business today in this era. The new modern marketing method has totally replaced the traditional marketing methods such as print ads, billboards, telemarketing, and more. If marketers do have a strong presence in the digital media, they are losing out on big business. Using different digital marketing techniques to promote your business and products digitally will help you reach your wider audience through different types of digital marketing channels that they are already engaging with. In this guide, you will see an overview of common types of digital marketing platforms, and how you can use it to attain your business goals.
Types Of Digital Marketing Channels
Instant Message Marketing: This type of marketing is used to connect with friends and family, but it can also be used as a tool by businesses to connect with their market. Marketing through instant messaging apps need a different approach to other types of online marketing techniques. The use of instant message apps is growing tremendously and it is the best marketing strategy to gain more number of audience. In case, if your client needs support, you can get in touch with these channels to get a quick answer, which helps your brand to establish a strong relationship with customers.
Affiliate Marketing: It is one of the common types of digital marketing. It involves a partnership with a retailer where you will get paid for every sale or lead that you bring in. The best ways of doing this are:
Providing a unique discount code to their readers and followers.
Linking to your website from their website.
The most famous affiliate networks are eBay, Shopify, Amazon, and other E-commerce sites or else you can start your own affiliate market program. One of the main benefits of Affiliate marketing is that you don’t need to have a wider audience group because you will connect with a public built by content producers.
Video Marketing: It is one of the powerful marketing tools-that is, if you know how to handle it perfectly. According to the blog Think With Google, there are 2 billion people per month looking for informative videos on YouTube. Incorporating videos into your digital marketing techniques can promote your business, educate shoppers, increase traffic to your site, and encourage engagement. There are several types of digital marketing videos that you can develop:
Demo videos let business to display their products
Educational videos can be used as a tool for teaching customers about a new concept on how to do a specific task.
Event videos help you highlight the most important parts of your event whether it is a seminar, meeting, party, or conference
Interview videos let you get insight from an expert in your niche.
Content Marketing: It is one of the best techniques in digital marketing strategy. Using content in the form of videos, blogs, brochures, case studies, templates, and infographics, you can promote your product or service. Content marketing is the effective way to drive better results, build brand awareness, and increase your credibility. By publishing high value and quality content, you establish yourself as a leader within your niche. If your content is best then it is more likely to be shared and referenced, and increasing your brand reputation among both customers and competitors in your industry.
Search Engine Optimization (SEO): SEO means Search Engine Optimization, it lets your content rank in the top positions of the search engine listings. With proper SEO strategy, digital marketers could rank on the SERPs listings for their most relevant keywords and reach a large group of potential buyers. Some of the effective SEO techniques such as content creation, technical website optimization, keyword research, backlink building, and more. If you implement SEO techniques in your website, search engines will display your site in the first page of the search. You cannot get benefit from the SEO in one night but you can experience success in the long run.
Social Media Marketing (SMM): It is all about using the power of content on social media platforms to promote your product or service. With the help of social media marketing channels such as Facebook, Twitter, Instagram, and Linkedin, you can attract millions of users across the Globe. Digital marketers could post directly on their profile, or they could include adding social media sharing buttons on their website to let people share their content with their kith and kin. It provides two way communication between both your customers and brand.
Search Engine Marketing (SEM): In simple words, SEM is all about increasing website traffic with the help of paid ads. The two popular SEM services are Bing Ads and Google AdWords. This type of marketing put paid ads on the SERP and this type of ads look almost similar to organic search results in Google.
Email Marketing: It is one of the effective digital marketing tools. It is one of the easiest ways for businesses to promote your products, inspire customer loyalty, build strong relationships, and gain valuable feedback from your customers. The main thing is to build an Email list, create engaging content to obtain the attention of your target audience group. If you automate your Email marketing strategy, you will be able to lead your potential customer through the marketing funnel.
Influencer Marketing: The term influencer denotes the person who are specialists in specific subjects with a wider audience group interested in what they are saying. This type of marketing is an updated version of the Word-of-mouth marketing platform. If you use this marketing technique perfectly, you can easily catch more potential leads.
Mobile Marketing: It is the main type of marketing methods to reach potential customers. As per recent research, Google says that about 27 % of the global population use voice search on mobile, so it is better to invest in mobile marketing. To earn more on mobile marketing, you can create apps, adopt instant messenger marketing, and provide services or products by Geolocation.
Audio Marketing: In this digital era, Audio marketing deserves more attention from experts in digital marketing. Audios in the form of podcasts are most likely preferred by the audience. When people are doing tasks like cleaning the house or exercising, they like to listen to the radio. If you do audio marketing in the right way, you can get more potential leads.
Virtual Reality Marketing: It is used by digital marketers to get a brand’s audience. It brings the potential to give your public an immersive experience with the product, brand, or service. Having virtual reality marketing associated with a brand puts you in an innovative position, ahead of your time.
Digital marketing is one of the best ways to get meaningful results in the long run. You need to understand what this technique is all about, how it works, and the different types of digital marketing platforms that can be used. If you want to attract a great number of clients, increase brand awareness, engage the team, it is important to understand different types of digital marketing channels. Based on which stage your business is in, different digital marketing strategies will help you. For beginners who are looking to expand their audience reach, SEM, social media and affiliate marketing works best for you. If you have a well-established group of audience, marketing channels including content marketing, email marketing can help you out.