Education marketing is a type of marketing that promotes educational content and helps other institutions and learners to take advantage of it. The education industry has been witnessing a sudden boom thanks to the several opportunities created by the internet in general. This type of content has everything starting from courses and how-to videos to articles, and Ebooks. With the help of the right educational marketing strategies, you can promote your educational content all over the world. It is essential to implement a digital marketing strategy for an educational industry to get easily recognized in the digital platform. In this blog, we explain the Digital marketing strategy for educational institutes that professionals need to know about in 2021.
Digital Marketing Strategy For Educational Institutes
Some of the best digital marketing strategies for education institute are
Be Transparent About COVID: The pandemic situation disrupted the whole education sector in 2020. To stand in 2021, educational institutions need to make adjustments to their normal business conditions. When communicating with your students you need to be transparent about how admissions, courses, and campus life have been affected by the coronavirus. You need to highlight the ways the campus is responding to covid conditions, and use COVID-aware imagery on your education website.
Rely More On Proprietary Data For Ad Targeting: In 2020, Google has made it more complex for campaign managers to recognize which queries and keywords are worth spending and which are not. Long tail-keywords lose their potency due to higher search volume thresholds. In 2021, businesses need to prepare to have less tactical data available from ad networks. If you use this technique, you can find many potential leads for your educational website.
Use Short-form Video In Your Education Marketing Strategy: About 36 % of campuses face a decline in campus visit requests and the total number of campus visits and tours. Hence, there is an increased chance of building brand awareness and reach leads through video. Include video campus tutors, offer a mini-tour of the facilities with student tour guides, and answer the school’s most searched queries in the form of video.
Use YouTube For Content Marketing: As per the recent study, about 27 percent of people use YouTube before making a big decision. Youtube provides a chance to increase brand awareness, boost SEO performance, and support other digital marketing campaigns. If you have experience in making videos, you can do it by optimizing your videos for organic search. For example, student ambassadors discussing their experience in the program can offer insight to prospects.
Utilize responsive Ads: Responsive ads are ad units used to measure the asset of your campaign to suit the burying constraints of various devices and platforms. When designing responsive ads, use different ad formats, copy, visuals, and headlines will provide a variation to fit the needs of the platform or device of the user. It will drive potential leads and boost your website conversion rate.
Incorporate Inquiries Into Lookalike Audiences: Digital marketers use lookalike audiences to extend the reach of their brands and get new, relevant leads. The ads will target the users that mirror the attributes of your real audience base using social media platforms. For example, uploading datasets including users who have shown interest by submitting forms can help match the ads to those with the same inquiries. For marketing in education, extending the potential of the pseudo audience will broaden the reach of the school and attract learners that are more likely to connect with your content and apply.
Use The New Google Analytics: Google Analytics is the tool commonly used for measuring the technical performance of a website. It is focused on how the website is being used as a whole, rather than focusing on a segmented performance of specific components. Used google analytics to analyze your website performance. It provides more data controls to manage how data should be collected.
Increase Search Engine Visibility: In 2020, we witnessed a sudden increase in no-click search traffic. About 50 % of Google searches ended on SERP, without the user clicking through to any results. Why? Google's featured snippet bot crawl information from websites and leverage them to the user on the results page. Winning the featured snippet box can enhance brand visibility and increase organic traffic.
Prioritize Career Outcomes For Education Marketing: In today’s era, learners want to be reassured of the tangible value of a college degree. According to a survey of American college freshmen administered by the Cooperative Institutional Research Program, it is found that the most popular cities for going to college are to land a good job. Ensuring that career and academic outcomes are emphasized on your website will help you to drive more admissions.
Use Social Media Platforms To Connect With Your Audience: You can connect with people directly using social media such as Instagram, Twitter, and Facebook. Social media have become an irreplaceable part of human life. Regardless of which social media you decide to use, your end goal needs to always be the same: from a strong connection with your specific group of audience by offering engaging content.
Launch A Mobile-friendly Website With An Optimized Landing Page: In this digital era, there is an increased number of mobile users, and most of them access the internet from mobile compared to desktop computers and laptops. For a website to be mobile-friendly, it needs to feel great on mobile devices, which means that your site needs to be responsive, and faster page loading speed. Ensure that your website passes Google’s mobile-friendly Test, whose main aim is to find how easily a visitor can use your page on a mobile device.
Encourage Students To Leave Online Reviews: About 90 percent of customers read online reviews before visiting a business. That’s why online reviews should be a necessary part of all education marketing strategies. The best way to encourage marking review is to make the process simple. When you get an online review, ensure that you respond to it as quickly as possible. You can increase the review process by offering bonus points, gift cards, discounts, and other incentives.
Create Educational Apps: The benefits of having an app cannot be explained in words. With the explosion of people now searching for ways to learn or educational material online, owning an app is the best way to both attract and keep users. Rather than roaming on your website, having a simple button on their home screen can help them navigate through the website.
Live Streaming: It is one of the best digital marketing tools. You can make use of YouTube, Instagram Live, Facebook Live, and other live streaming apps for getting live video content directly into the hands of students. This can be used in different types of ways including Q&A sessions with students and teachers, streaming events, and classes.
Email Marketing: It is one of the best education marketing tools. When it comes to higher education communications and marketing materials, 4 out of 5 students would prefer to be contacted by Email. While sending bulk email add personalization and segmentation using an Email automation tool.
With the fifteen education marketing strategies explained in this blog, you shouldn’t have faced any issues in successful marketing. If you want to launch digital marketing for the educational industry, you can always rely on digital marketing services provided by Techasoft, we are the leading digital marketing company in Bangalore.