In today’s fast pacing world, people lack patience more than anything else. We hate waiting in que, waiting for our turn at the doctor’s, waiting for bus, we just hate to WAIT! And in this series of ‘Hate to Wait’, we even hate to wait for a website to load. According to studies, a one second delay in loading of pages leads to 16 percent decrease in customer satisfaction, about 14 percent of customers start shopping at a different site if a site tends to load slow. Website speed is one of the features that Google considers in ranking search results.
In 2006, Amazon reported that there is an increase of 1 percent revenue for every 100 milliseconds increase in their website speed. There is undoubtedly a direct nexus between website speed and your revenue. If you are worried about how to speed up your website, worry not! You’ve come to the right article.
Here a few tips on How to Speed up Your Website:
- Reduce HTTP requests- HTTP stands for Hypertext Transfer Protocol. The more HTTP requests you take, the longer it will take for your website to load. Thus, reducing your website speed.
- Compress and Optimize- The smaller your files, the better that would be. Compressing your files with Gzip is a simple and convenient practice. A study by Yahoo reveals that compressing can reduce your load time by about 65-70 percent.
Optimizing the images will also help in minimizing HTTP requests, and help in maintaining the
- Turn on Browser Caching- A former member of Yahoo, Tenni Theurer says that about 40-60 percent of visitors that visit your site, come with an empty cache. So, in order to ensure that they continue browsing through the rest f the page, it is important to load the first page quickly, without having them to wait. Your caching set up will vary depending on whether you run your site with WordPress or Static HTML.
- Use a CDN- Content Delivery Network is considered as one of the best ways to boost your website speed. CDN can nearly half the number of HTTP requests sent by your site. CDN spreads data on large network of servers geographically, which reduces load on any single server and protects sites from traffic spikes.
- Reducing Server Response Time- If your DNS lookup takes time, then so will your site take time to load. A DNS server in one that translates a URL address into an IP address. DNS lookup is the process of finding a specific DNS Record. If you can reduce the DNS lookup time, it will help in speedy loading of the site.
- Take professional help- If you are still unsure on how to speed up your website, then you can seek professional help of various website development companies. Techasoft is one such website development company. It is a fast growing IT Company which provides holistic IT solutions to businesses across geographies. They have a team of highly skilled IT professionals that work round the clock to ensure Techasoft stays true to its offerings & commitments.
It can be challenging to load a website in time that is considered as fast. Forget minutes, people don’t even have seconds to spare. According to a study, if a website doesn’t load within 2 seconds or less, or if it takes more than 3 seconds to load, the users tend to shift to some other site and abandon the slow website. It is also considered that, 1 out of 5 online shoppers will abandon their cart because the transaction process was too slow. A slow website will make you lose your visitors, affect the conversion rates and you will also lose the site traffic caused by referrals. Even small steps taken towards speeding up website loading time can have major impact on your revenue and site traffic.