Everyone wants to see their website rank at the top or higher in the Search Engine Results Pages (SERP) for popular search engines such as Google, Bing and Yahoo. There are basically two key ways in order to improve where exactly your website ends up on the results pages that is on-page SEO and off-page SEO.
Off-page SEO are all the things which you can do outside of your website with an aim to help you improve your SERP position that is link building, forums, influencer outreach, content marketing, etc. In simple language, off-page SEO helps the search engines comprehend what others think about your business products, services or website. Even having just a few links from the strong and relevant websites with high levels of authority will surely increase your chances of ranking higher in SERPs.
Off-page SEO is not just about getting a link to your website from just anyone but it is about getting a link to your website from the right one. And you will want to make sure that you are getting the link juice from the backlink as well.
Link juice is only passed along in the do-follow backlinks and this type of backlink is somehow like the source website is acknowledging as well as voting for the linked article, post or even page, resulting in an increase in the authority of the link. Another type of backlink is a no-follow backlink and these are just links that do not pass any authority from the source website to the linked website. We will talk briefly about each off-page SEO activity below so keep reading.
Important Off-Page SEO Activities
Brand Mentions
Back in the year 2017, Google Webmaster Trends Analyst Gary Illyes mentioned that if you have a good content, a few backlinks, people talking about your brand in the online world and a couple of mentions on the social media networks, then you are doing just great. Social mentions can indeed play an important role in signalling to search engines that people are talking about you. Increase your brand mentions by engaging with social media influencers and audiences and work to deliver valuable answers whenever possible to build authority, visibility and trust.
Commenting
Earlier, leaving a comment on the other blog with a link back to your website was literally a quick and simple way to get more number of backlinks. That is until the strategy was been abused and Google decided that all the irrelevant comment backlinks are of no use.
Forums
Make sure to find and participate in the forum discussions that are related to your business product or the services you offer. Build a strong connection with that community, reply to the threads as much as possible, solve the problems of others, give your advice and suggestions as Google loves discussions. Also, make sure to create a complete profile along with an anchor in the signature. In this way, whenever you comment, the signature displays along with your anchor. So try to search on forums that offer do-follow links as it will be beneficial.
Influencer Outreach
Add a community driven section to your article and do reach out to the well known and in-trend influencers in your niche with the help of Buzzsumo. You can request that they provide their valuable insight through feedback, quote, or even a review. Add some context to their quotes and do highlight them in some or the other way. Once the content publishes, make sure to ask them to share it within their circle because people love to know what influencers think about things around them.
Broken Link Building
Broken link building is undoubtedly an interesting strategy as the purpose behind it is to find broken links and contact the owner of the resource who has a broken link. The broken link can be one of your own pages as well that you would provide the update to. It could also be an outdated competitor’s link which you would then offer to replace with one of your links to the similar content. This in turn will help in reducing the number of redirects as well as 404 pages, resulting in better UX.
Social Networking
According to research, people spend more time surfing social networking websites now than they used to a few years ago. One of the effective off page SEO strategies is to engage and leverage your social media network in order to increase the reach of your content. And when content gets clicks from multiple IPs, then it goes without saying that it appears more authoritative by sending a signal to Google that multiple visitors around the globe are accessing that very content.
Social Bookmarking
Social bookmarking is a very effective way to get more visitors but there is a long debate to use it or not for your website. Delicious, Digg, and Reddit are some of the best social bookmarking sites and if you are going to use it, be sure that you write an eye catching tagline with quality content to get a boost in your article.
Content Marketing
Every social media platform has its own preferred content and marketing strategy. For instance, Instagram is more popular for images, YouTube is more popular for videos, Twitter is more popular for expressing your thoughts and so on. Most of the times. We share a piece of content on Facebook and Twitter which we then ignore on YouTube and Instagram. But you should use a smart strategy by looking at the popularity of the niche in any app.
Visitors from Google will find your piece of content and YouTube searchers will get the video content. You should always try to repurpose the content piece with your target audience and resource in mind. Then you should take advantage to boost different types of content that one can get from different social media networks.
Conclusion
If you know in detail about the types of SEO techniques and take decisions accordingly, your page will have high chances to rank on top. Indeed, there are a number of benefits of off-page SEO but do not forget about the on-page SEO activities too. No matter how strong your off-page SEO activity is, without proper on-page SEO, you might not get a higher ranking in the Search Engine Results Page. You will surely need to have a fast loading website as well as an SEO optimized hosting which can help you achieve that. The list does not end here because there are many more areas to explore by yourself. But keep one thing in mind that the more high authority websites you have referring to you, the more chance you will have to rank higher. We are an experienced and skilled SEO company so feel free to get in touch with us if you need any help for your website.
