In search engine optimization, off-page SEO offers the most challenging task like traffic, leads, and revenue. Your off-site presence is important for your business to grow, also equally important is your On-Page SEO. Get started with off-page SEO with the following off-site SEO checklist below. You can use this checklist to learn how to prepare, optimize, and automate your website for off-page SEO so that your site’s rank is improved. Search algorithms and ranking factors are changing, but it is generally agreed within the SEO community that the relevance, trustworthiness, and authority of the website still play a major page's ranking. Off-site ranking factors optimization comprises how-to improve user perception and search engine of a site's popularity, relevance, trustworthiness, and authority. Check out the off-page SEO ranking factors.
Backlink Profile Evaluation:
Evaluate your backlink profile with the help of a tool like Google Search Console, Ahrefs, or Moz. Check which domains link to your site the most and pages that earn the most links. You can even check your domain authority (DA) or domain rating (DR) for an overall backlink profile score by using this tool. If you are planning to start optimizing your off-page SEO, then first of all get your backlink profile assessed by using one of these free tools like the Google Search Console, Moz Link Explore, Ahrefs Backlink Checker, or Screaming Frog.
- Check Competitors’ Backlink Profiles:
Get knowledge on the strength of your backlink profile by comparing with the competitor backlink profiles both online and offline with the help of a tool like Ahrefs, Moz, or SEMrush, and then export and save that data to a Google Sheet for analyzing the backlink profiles of your competitors.
- Update Internal Linking:
Your off-page SEO strategy should be on updating and improving your internal linking. Get three links for every page on your site with optimized anchor text from existing pages linking to it. Screaming Frog is an effective tool to determine which pages need links, and can be used.
- Fix Your 404 Errors:
Broken links gives a negative impact on your user experience and off-page SEO. So, find out the broken links and fix 404 errors quickly and regularly is an essential part of any off-page SEO checklist. Make your site seamless for crawlers and users by finding out the 404 errors by a tool like Screaming Frog.
- Steal Your Competition’s Links With Broken Link Building:
Check for broken external links on sites you’d like to earn a link from and start broken link building with them. Reach out to that website by offering the content on your site that can replace that broken link. Continue this process for other sites linking to that same broken link because broken link building is a great chance for your business to easily build a backlink profile.
- Get Your Content Found With Outreach:
Use tools like BuzzSumo and InkybeeEarn to get the most value from outreach as well as a reader mindset. It is a powerful link building strategy if you know the skill.
- Update Your Local Citation And Directory Profiles:
Use local citation sites and directories like Google My Business to improve your off-page SEO. Don’t trust spammy directory sites. Keep your company’s information updated across directories with the help of citation management tools like LocalFX.
- Promote Your Content With Paid Ads:
There are many advertising platforms like Google Ads and Facebook to promote your content, like an infographic, tool, or research study. It will help you to drive links to your site. Get advantage from this off-page optimization checklist by proactively monitoring and improving ad campaigns regularly so that your business improves its off-page SEO with paid ads.
- Guest Blogging:
Guest blogging is a great way to help your company spread brand awareness and generate valuable backlinks. Guest blogging is another addition to your off-site SEO checklist. Write as a guest and post your content on social media platforms like Facebook, LinkedIn, and Instagram. Then promote high-value content, to generate shares, chatter, and links to your website.
As we all know that Off-page SEO matters and it helps your business in ranking higher in relevant search results and build brand awareness, it is also necessary for attracting leads, generate website traffic, and closing sales. If you want to grow your business, use SEO. SEO is an encompassing term, for it includes off-page SEO in doing your SEO plan. Off-site SEO helps you to achieve the kind of rankings, traffic numbers, and revenue you want.
You should, from time to time, check how good is your off-page SEO. It is ideal to benchmark your current status by analyzing and comparing it to your top competitors. As off-page SEO relies on humans, it accounts for both organic and local SEO. To improve the "off-page SEO" of a website, try to improve the search engine and user perception of a site's quality by getting links from reputable and trustworthy sites. Mentions of your brand, "votes of confidence" from sources outside of your own website, and shares of your content will help in improving off-page SEO.
To learn more about doing off-page SEO, you can hire an SEO Company and follow the off-page SEO guide, and off-page optimization from the various topics covered above.