A backlink is basically a link to your website from another website and in the eyes of search engines, backlinks are some what like votes for your site. The more links you have, the higher your website will be likely to rank in search engines. Not all the backlinks are created equal, though and the best backlinks are ones that are from big and respected websites. Backlinks from spammy or suspicious websites are quite actively harmful to your website.
There are a number of ways to find backlinks to your website, but the process always begins with using a backlink checker to check the existing backlinks for your website, and your competitors have. There are both free and paid options in order to help you spy on your competition. So here are our picks for the top 10 backlink checker tools that are both free and paid:
Now you can easily register for a free account with Ahrefs and get a complete in detailed analysis of your backlinks, including how many you have and where they come from and other things like the anchor text used, and much more. If you sign up for a paid account, then you can get more in depth analysis and accordingly track your progress over time.
SEMrush gives you a lot of vital information about any URL which you enter, including the backlinks pointing to the website. You can track multiple competitor websites in no time and get comprehensive information about the links. You will just need to sign up for a paid account for this though, because the website provides you a very limited number of searches, all for free.
Moz is yet another giant in the search marketing world, and its Open Site Explorer is considered to be as one of the best tools that is at first also available for the free backlink analysis. It also gives you the number of links for a website, but also the information like the newest links, page authority, spam score, as well as domain authority. Free searches only get you so much information and the paid account lets you run unlimited reports and track reports.
Buzz Sumo is a paid tool, but it offers a comprehensive information about who is linking to your competitors and how exactly the content performs as a result of those back links, and what pages are being shared. You can not only identifying opportunities for the links, but also find out what kind of content appeals the most links.
Backlink Watch is designed specifically to spy on competitors and it gives you information such as the total number of links, anchor text used, page rank, and many more. You can also sort by links which are set to dofollow or nofollow and Backlink Watch is totally free that you can use it as often as you like.
The Google Search Console is basically a part of the Webmaster Tools that the search giant provides and under the Search Console, you can seamlessly check out “Links to Your Site” under the “Search Traffic” tab. There you will see the total links to your website, along with your most linked content and the sites that link to you the most. You can only use the Search Console to check out the links on your website, but it is a vital resource that offers updated information right from the source.
Open Link Profiler works the way in free backlink checker that a lot of the other tools do. Just put in a URL and get a link profile to it. The information offered will be much more extensive though, including the breakdowns of the links by age, industries, context, countries, and others. You can also use the free backlinks analyzer in the tool to analyze what all links need to be removed to improve your page rank.
Now easily monitor changes to a link profile with Kerboo and learn how a website's rank changes with the addition of better quality links or the removal of bad quality links. The link profile is checked regularly, and you will get an email letting you know of any changes into it. This tool helps you save a lot of time and streamline the process while you are monitoring links regularly.
9. Majestic SEO
Majestic SEO offers several tools to help webmasters and its backlink checker crawls the web itself as it does not use third-party data to deliver the vital information. You can use it to find the backlinks pointing to your website or to that of a competitor, including the referring domains and IPs. You can also see the anchor text and that how many links are set to follow. Majestic SEO is free, but it also offers additional information on a paid subscription so you can join it if you want a better experience.
10. Rank Signals
Rank Signals is yet another free backlink checker which provides plenty of useful information. Moreover, providing the number of external links, the tool also shows how many followers the website has on social media. This tool is completely free, but you will need to create an account to get a complete report of it.
Backlink analysis is a very important when you are in SEO game and you can get lots of useful data and understand what marketing tactics that your rivals are using. These are some of the fastest backlink checker tools that you can use to excel from your competitors and grow your website. SEO backlink check can be done regularly for taking better, informed decisions. In case you need any help to find backlink checker from us, feel free to get in touch.