We can not underestimate the growth of digital marketing that has led to growth of business also but on the other side, we can see that it has also led to a great competition in the market. It has also made it tougher to bring the attention of the customers because either the customer selects some other brands or they turn away from their screens. At such times the marketing brochures will help you the most as a best marketing tool.
If you don’t believe till now then below are statistics from Bentley university that may help you.
- It has been observed that out of 10 tourists as well as visitors 7 tend to pick up brochures for reference.
- 95% visitors who select brochures become aware of the business through it.
- 80% of the people tend to visit the business that they have seen in brochures.
By reading the above statistics you might got an idea that brochures are nothing less than a novelty in today’s world that is almost moving to a paperless-world. But below are some reasons that will give you the answer that how much effective is the brochure important for marketing.
1) BUDGET FRIENDLY :-- The small and medium enterprises and also the small startups may hardly have a budget dedicated for marketing their services and products. They have to do the circulation of their branding efforts on a tight budget. The brochures is cost effective marketing tool as compared to other online marketing tools. You can take help or handle a professional designer for creating a brochure designs that are budget-friendly. Also if you buy the brochures in bulk then they will be more cost effective, their price may also decrease. You should hand your brochure design to your loyal clients, prospects and other people.
2) CONSISTENT AND FOCUSED BRANDING :-- If you see an advertisement then it will go out of your sight in some time that’s very true in case of digital marketing. But if you a taking a brochure and seeing it and also you take it your home this provides a greater exposure to the brand of whose brochure is. So customer take your brand brochure along with them that helps your customer to recall your brands name easily and establishing your brand identity. All the mentioned things in that brochure is for advertising and it does it with a focused approach and diligently.
3) REACHING THE TARGET AUDIENCE :-- You can reach your target audience on online prospects too but there is very high chances that your ads may get ignored. But the brochures makes sures that you reach your targeted customers till you have the customers correct address. You may have noticed that if a brochure is placed on the door then it will hardly get ignored.Also in most of the networking events that almost includes gathering and chit chats , there your brochures make sures that your brand stays in the mind of the people who attend the event. This helps for recalling your brand later.
4) MULTIPLE DISTRIBUTION CHANNELS :-- if we go online then only we can see or open a website or add but there are many where we can distribute our brochures. It can distributed with newspaper, in malls, exhibition, through mail, stalls and etc.
Some ways for distributing your brochures:-
- Can Place it inside the packaged order.
- You can keep it in the reception area of your company.
- Distribute your brochures at fairs, trade shows, and exhibitions.
- You also can place it on bulletin boards or at Kiosks.
- Distribute the brochures in malls.
- Use presentation folders and keep your brochures in it.
5) ONLINE MESSAGE EMPHASIZATION :-- the brochures do not disappear until they are discarded but the online adds displays in few seconds that do not create such impact that brochure can create. We can see that brochures are an effective tool in marketing, they are also budget-friendly. They can reach the audience in many ways. A well-managed brochure helps the brand in fulfilling the customers aspects. Now you have to choose that how do you want your brochure to be like.